Author
Greg Bayer
Greg Bayer is Managing Director of Silver Ridge Advisors where he leads the product management and digital transformation practice. Prior to Silver Ridge, Greg led the Product Operations organization for Thomson Reuters across its 125 news, accounting and legal products and was Product SVP for Nielsen’s Marketing Cloud (NMC), its data management and identity platform. Greg has also held product leadership roles at companies such as Sony, Rakuten and Annalect (an Omnicom company). Greg graduated from Princeton University and is a part-time lead instructor for General Assembly’s Product Management course.
Articles by Greg
Fewer layers, stronger roles: How organisations are structuring product teams
After years of steady growth, product management is facing its most significant shift in decades. The rise of AI isn’t just automating tasks; it’s reshaping how organisations think about team structures, roles, and progression.
Can product operations and innovation be friends?
In this article, Greg Bayer, Managing Director of Silver Ridge Advisors, draws from personal experience to highlight how a strategic partnership between the product operations and innovations can drive both speed and efficiency in product development.
Seven tactics to say no effectively
Product leader and regular Mind the Product contributor, Greg Bayer, delves into the art of saying no in product management.
Cascading OKRs – more trouble than it’s worth
John Doerr and Google pioneered the concept of cascading OKRs during Google's early phase of growth and it was a huge success. However, Greg Bayer delves into the challenges that introducing this strategy may bring.
