How to craft a product vision: Ebi Atawodi at #mtpcon London 2025 (Director of Product, YouTube)


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YouTube expands subscription strategy with Premium Lite pilot
Global media platform YouTube has expanded its user subscription service with a new Premium Lite pilot, now available to U.S.-based users for $7.99 per month. The company also plans to introduce this tier to users in Thailand, Germany, and Australia. Jack Greenberg, Director of Product Management at YouTube Premium, said in a statement: “Since launching

What we learned at #mtpcon London 2025
#mtpcon London returned to the Barbican centre this year, and boy were we excited to be back. Dive into our key takeaways from product leaders like Ebi Atawodi, Matt LeMay, and Leah Tharin, alongside fresh perspectives from rising stars like Rebecca Mortimer, Nadine Matthews, and more!
A storytelling framework to effectively define a problem
Unlock innovation with the “Unfinished Story” framework—define product problems through storytelling to inspire creative, user-centric solutions from your team.

Join our hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world!Learn more