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Video: panel on product management in media "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs 12 August 2021 False Bbc, Dan Peters, Guardian, ITV, Ralph Rivera, Robin Pembrooke, Stephen Dunn, Video, Yahoo, Mind the Product Mind the Product Ltd 124 Product Management 0.496

Data Driven Product Management
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Data Driven Product Management
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· 1 minute read

Video: panel on product management in media

Big media is getting more serious about product management, something highlighted in the BBC report “The State of Product Management” so we gathered Ralph Rivera, Director, Digital Media at the BBC, Robin Pembrooke, MD of ITV Online and On-Demand, Dan Peters, Director of Product Management at Yahoo! Answers and Stephen Dunn, Head of Technology Strategy at Guardian News and Media to discuss the role of product in media companies.

“Media by definition is the fusion of story telling and technology”

“Media by definition is the fusion of story telling and technology” says Ralph Rivera, Digital Media Director at the BBC, kicking off a great discussion on the role of product management in embracing the “interactive, social and non-linear” nature of the this new medium.

Comments 1

To the question asked at the end “how do you keep the developers and designers involved if product managers are making the decisions” (I almost wanted to jump up on stage and answer that one!):

I think the key for product managers is to focus on defining the user problem. This may sound simple but a lot of the challenge lies here. The combined team (ie the devlopers building the feature, technical architect and ux designer) should be actively engaged in designing the solution to that problem, thus capturing everyone’s input but also creativity.

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Big media is getting more serious about product management, something highlighted in the BBC report "The State of Product Management" so we gathered Ralph Rivera, Director, Digital Media at the BBC, Robin Pembrooke, MD of ITV Online and On-Demand, Dan Peters, Director of Product Management at Yahoo! Answers and Stephen Dunn, Head of Technology Strategy at Guardian News and Media to discuss the role of product in media companies.
"Media by definition is the fusion of story telling and technology"
"Media by definition is the fusion of story telling and technology" says Ralph Rivera, Digital Media Director at the BBC, kicking off a great discussion on the role of product management in embracing the "interactive, social and non-linear" nature of the this new medium.

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