Big media is getting more serious about product management, something highlighted in the BBC report “The State of Product Management” so we gathered Ralph Rivera, Director, Digital Media at the BBC, Robin Pembrooke, MD of ITV Online and On-Demand, Dan Peters, Director of Product Management at Yahoo! Answers and Stephen Dunn, Head of Technology Strategy at Guardian News and Media to discuss the role of product in media companies.
“Media by definition is the fusion of story telling and technology”
“Media by definition is the fusion of story telling and technology” says Ralph Rivera, Digital Media Director at the BBC, kicking off a great discussion on the role of product management in embracing the “interactive, social and non-linear” nature of the this new medium.
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