LATEST POSTS

Digital Accessibility - a guide for product managers

BY Imogen Schels on May 5, 2020 for Prioritised Members

In light of Global Accessibility Awareness Day (GAAD) (21 May 2020) and, at a time where digital products are very much in the spotlight, we’re digging deep into digital accessibility to better understand how we, as product managers, can improve our digital products. In brief Digital accessibility is about making sure a product can be […] Read more »

Useful Web Accessibility Checks and Tools

BY Imogen Schels on January 1, 2020

You will find a wide range of free, accessibility tools online. These include everything from colour contrast checkers and readability tools to open-source screen readers. For example, you can make some quick checks using the WAVE web accessibility evaluation tool (input a URL and the tool will immediately highlight errors) while the Gunning Fog Index can be […] Read more »

Uncovering Your Most Pivotal Users by Marieke McCloskey and Doug Puett

BY Marieke McCloskey on December 12, 2018

A lot of teams struggle with how to increase engagement. We all want our product to be used more often and by more people, but how do we identify opportunities that will transform how your product is used? UserTesting’s Product Insights proposes digging deeper to understand not simply the most engaged users, but those who’ve […] Read more »

Quantifying Qualitative Research by Leisa Reichelt

BY Emily Tate on August 10, 2018

At #mtpcon San Francisco, Leisa Reichelt, head of research and insights at Atlassian, took on our current approach to user research and how we take an evidence-based approach to doing completely the wrong thing. Five years ago, the industry was focused on just getting people to do any user research. Product managers weren’t regularly talking […] Read more »

The Seven Best Ways to Screw Up Your User Research

BY Andrew Harder on July 12, 2017

Understanding your user’s problems is one of the most important things to do when making a new product. But it’s all too easy to make simple mistakes that completely screw up your user research. In this talk, I mined my experience, picked the top seven mistakes I’ve made over the years, and shared insights on lessons […] Read more »

Effective Product Psychology & Design - Jerome Ribot (ProductTank London)

BY Chris Massey on April 7, 2017

Co-founder and former Creative Director at Ribot – a design agency in Brighton – Jerome Ribot is also the creator of Cognitive Lode, a resource that distills the latest behavioural research into helpful product advice to help humanity understand itself better. He will take you through the design decisions made during the development of the […] Read more »

Design Disruptors (ProductTank NYC)

BY Tremis Skeete on February 23, 2017

Design Disruptors was released by InVision in 2016. The film was created to highlight some of the world’s most influential companies that are putting user centered design first, transforming the way users do everything from hailing a cab or using social media, to banking online, and finding new music. In January 2017 ProductTank NYC in collaboration […] Read more »

Products can design themselves

BY Adam Cavallari on July 25, 2016

What prompts someone to shape an idea into a commercial reality?  As a designer, I’m by nature a positive person, and as an entrepreneur I am, of necessity, always positive. So when a friend suggested I think about a mobile device for pre-schoolers (the bPhone is a mobile phone for children aged three to seven), I […] Read more »

Video: Beyond usable - mapping emotion to experience

BY Martin Eriksson on December 20, 2013

Addiction or devotion? The complexity of our relationships between connected experiences, devices and people is increasing. In her talk at Mind the Product 2013, design ethnographer Kelly Goto presents underlying emotional indicators that reveal surprising attachments to brands, products, services and devices. She argues that we must move past addiction and into meaning — using […] Read more »

The Impact Of Cognitive Load

BY Simon Cast on September 23, 2013

Kathy Sierra recently unleashed a blog post about the impact of cognitive load on people. Kathy goes into great detail and references the latest research on cognition. I was reminded of a situation in a previous incarnation as a satellite engineer that illustrates the problem that cognitive load creates: There were some satellites that were […] Read more »