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Mind the Product

Product Management

Sunday Rewind: Metrics don’t have all the answers: a human-centered approach to business strategy by Samihah Azim

An Anthropic report on Claude misuse, Intel restructuring and layoffs: This week’s news round-up

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Why great product managers think like therapists

When your product is not THE product by Emily Tate at #mtpcon London 2025

Spotify invests in non-English audiobooks, new product chief at Trainline: This week’s news round-up

What AI can’t—and shouldn’t—do for product managers

How and when to sunset features – Roni Ben Aharon (CPO, Craft.io, Booking.com, Wix)

With his background in technical editing, community building and product marketing, Chris' approach to product management is inherently centered around user narratives. He spent the first few years of his career working with the B2B developer products, prototyped an experimental technical publishing platform along the way, and then kick-started the Mind the Product platform. You can find him at ProductTank, or on twitter as @camassey.

Product Manager

Chris Massey

<p>Co-founder and former Creative Director at Ribot &#8211; a design agency in Brighton &#8211; <a href="https://twitter.com/ribotminimus">Jerome Ribot</a> is also the creator of <a href="http://coglode.com">Cognitive Lode</a>, a resource that distills the latest behavioural research into helpful product advice to help humanity understand itself better. He will take you through the design decisions made during the development of the site, with a specific focus on the psychological research applied during the design process to increase engagement and learning.</p>
<h2><strong>The Psychological Principles That Power Coglode</strong></h2>
<p>Jerome asks the key question &#8211; &#8220;<em>How do we foster greater learning?</em>&#8221; &#8211; and highlights a few simple techniques to help people take in and understand complex information. To start with, symbology and illustration are critical because humans &#8211; as a whole &#8211; are deeply visual thinkers. We generally find it much easier to understand and retain information if it is linked to some kind of visual cue.</p>
<p>In addition to this Jerome mentions what he calls &#8220;the Speakeasy effect&#8221; &#8211; essentially, that people find easy-to-understand words are more trustworthy, and thus are more likely to retain information framed using them. From here, Jerome then suggests a few more useful techniques (which are used on CogLode) which can help you reach your learners.</p>
<h3>Revealed Complexity</h3>
<p>Overcome &#8220;analysis paralysis&#8221; by providing graded levels of detail to research. Start with simple overviews, and then progressively layer on additional information. If you&#8217;re dealing with highly complex subject matter, then even within the context of more sophisticated inf you can layer in studies according to <em>their</em> complexity.</p>
<h3>Pyramid of Learning</h3>
<p>Jerome advocates start with &#8220;wide&#8221;, easily accessibly info to start with, followed by details which are less crucial to generally understand the theory, but important if you need to understand nuances &#8211; i.e. narrowing the focus of information the deeper the reader goes (thus creating the &#8216;pyramid&#8217;).</p>
<h3>Peak end Rule</h3>
<p>We like to finish on a peak, because that&#8217;s what we remember from most experiences. To give your learners a great feeling &#8211; and an inclination to retain information and come back for more &#8211; highlight practical impact and outcomes of whatever it is they&#8217;ve just been learning about.</p>
<h3>The Power of Infographics</h3>
<p>As mentioned earlier, we value ideas that are visualised, and research suggests that &#8220;illustrated text&#8221; is more understandable that &#8220;non-illustrated text&#8221;, to an (apparently) statistically significant degree.</p>
<h2><strong>Some Notes on Newsletters</strong></h2>
<p>CogLode&#8217;s have signicantly higher-than-industry-average open and click rates, so they&#8217;re a really important tool, and it&#8217;s worth touching on some of the key design decisions that contribute to that.</p>
<p>To start with, each email immediately plays on idea that this email is a thing of value, and that the reader is important by leading with this bit of micro-copy &#8211; &#8220;<em>Brain gems for decision makers</em>&#8220;.</p>
<p>From that point on, the newsletter as a whole is designed to use simple visual illustrations, and to minimise the cognitive load on the reader by providing only a single call to action, as well as providing an immediately valuable piece of information within the newsletter itself.</p>
<h2>5 Design Principles of Coglode</h2>
<p>Boiling down the topics mentioned above, and which Jerome goes into much more detail about, the key principles which guide the design of Codelode can be summarise as:</p>
<ol>
<li>Focused, incremental and <strong>practical</strong></li>
<li><strong>Simple</strong>, but never dumbed-down</li>
<li>Education with <strong>character</strong></li>
<li>Aesthetically <strong>rich</strong></li>
<li>Academically <strong>robust</strong></li>
</ol>
<h2><strong>Closing Thoughts</strong></h2>
<ul>
<li>Keep your mind open to other industries</li>
<li>Bring seeminly-unrelated worlds together to solve problems in original ways.</li>
<li>You&#8217;re already applying psychology when creating products, whether you like it or not! You should be intentional about it.</li>
<li>Put emotion at the core of your product and ask &#8220;How do I want to make people feel?&#8221;</li>
</ul>

core/freeform

What good product design looks like – Miguel Fernandez (VP of Product Design, Slack)

10x Product X Design: Product and research team collaboration by Jane Austin

Learnings from London: What is it like to hold Google in your hand?

Learnings from London: How to build a billion dollar app

Product Systems: How to manufacture lightning in a bottle by Oji Udezue

Product management meets UX design by Tanmay Goel, Emi Kwon, Simran Kaur

Designing a sustainable future by Leyla Acaroglu

Making Hard Product Decisions for All the Right Reasons

Product Vision 2020

The Importance of Empathy, By Jack Sheppard

Effective Product Psychology & Design – Jerome Ribot (ProductTank London)

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