product-led growth

How does Canva incorporate AI-powered features into its PLG strategy? What’s effective? What needs work? In Pendo’s PLG Teardown web series, the panel of experts take a deep dive into the design platform’s strategy. Read on to find out what we learned.  Read more »

From case studies to pricing strategies and career advice, February was another month of wide-ranging articles from Mind the Product, with something for everyone, no matter where they are in their product career. Read on to catch up on popular content that you may have missed. Read more »

In this post, Yann Sarfati, Co-founder and CEO at startup Userled, offers some advice on succeeding as a product manager in a product-led growth business What’s in a name? When it comes to product managers, quite a lot is up for debate. Product management job descriptions have been a moving target for some years, but Read more »

What are the most important factors when an organisation decides to adopt a product-led growth approach? On this weeks’ podcast episode, we spoke with Executive Product Coach, Noa Ganot all about how to do this the right way and pitfalls to avoid.  Read more »

To help product managers build a deeper knowledge of and experience with product-led tactics, we worked with our friends at Pendo to create the Product-led Certification Course: a three-hour, self-paced course that teaches the fundamentals of being a product-led organization and specific tactics you can start implementing at your own company. Read more »

Product operations is an emerging function. How does it help modern product management organizations to scale effectively? Similar to the emergence of design ops in the last five years, product operations fulfills a need to streamline a scaling function. It defines, communicates, supports, and improves important operations which can be standardized, such as communication, planning Read more »

Presently a partner at expansion stage venture capital firm OpenView, Ashley Smith has a long career of helping early-stage startups scale into successful organisations. In this episode, Ashley talks to our hosts about product-led growth, and how everyone can and should do it. Quote of the Episode It really comes down to: listen to your Read more »

History is littered with companies who missed the boat on big new innovations and optimised their way to obsolescence – from Kodak inventing the digital camera but shelving it for fear of cannibalising their film revenue, to Swiss watchmakers inventing the quartz watch movement but letting the Japanese eat their market with it. Ken Norton Read more »