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Designing Pricing Strategies: Don't Ask - Experiment!

BY Chris Massey on November 2, 2016

At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour. As part of the team that introduced the paywall in front of The Times, he […] Read more »