LATEST POSTS

Your ticket to product analytics expertise by Ross Walker and Matt Smith

BY Andres Phillips on December 3, 2021

How does your product analytics strategy stack up? In this #mtpcon London+EMEA session, Ross Walker and Matt Smith from MixPanel, break down some of the things you can do to develop your product analytics expertise. […] Read more »

Life Beyond Google Analytics: Pick the Best Tools for the Job

BY Yoav Yechiam on February 14, 2018

  Google Analytics as Your Default Platform? Sure, if it’s 2010… A product manager’s role as an analyst is sometimes forgotten or not recognized. As a product manager, the impact of your business decisions will be measured by your product’s front-end data. It is your obligation to be able to implement an analytic platform, analyze […] Read more »

Make it Grow or Kill it: How to Handle Declining Usage in Products

BY Nihar Bhupalam on January 15, 2018

The median product is dying a slow death. If that seems like an overstatement, then the fact of the matter is that if usage rates are declining, a product is probably – not necessarily, but probably – in trouble. The 2017 Mixpanel Product Benchmarks Report showed that Average Daily Active User (ADAU) growth, in which active users […] Read more »

You Don’t Have To Be As Clairvoyant As Steve Jobs To Build Great Products

BY Todd Olson on November 3, 2015

It’s fashionable to characterize software product leaders as magically prescient. Steve Jobs famously brushed aside customer feedback; he “just knew” how to build software products people would love. Twitter’s Jack Dorsey is similarly clairvoyant according to popular myth, as is Zuck. And so on. But even the greatest product managers know the reality of great […] Read more »

Going beyond pageviews: simple ways to track your customers online

BY Edward Upton on May 21, 2014

As a product manager juggling tasks for the current sprint, customising web analytics has often fallen down my to-do list.  Yet measuring how customers use your current product often holds the key to prioritising what to build or fix next. How annoying then to skip the detailed setup and find months later you are not […] Read more »