maslow's hierarchy of needs

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How can we Build Human-Centred Products by Kim Goodwin

James Gadsby Peet

Everybody is trying to create products that make people’s lives better. However, by simply focusing on metrics, rather than the humans behind them, we risk making bad decisions that have unintended consequences for people and society. To be better, Kim explained how we need to focus on creating features that meet some of people’s needs,