Localisation

In celebration of World Product Day tomorrow we thought we should look at what it means to be a global product manager. To get some answers, we speak to product managers grappling with these problems in different parts of the world. Read more »

Guido Lonetti’s career started out at age 14 in his bedroom – he built an MP3 search engine website that immediately started making money until his parents quashed that idea! In this episode, he shines a light on the diverse product culture in South and Latin America, where he’s spent time as a Head of Read more »

Have you ever opened up an exciting new app, but instead of being asked to “Sign up” you saw “რეგისტრაცია”? Maybe you’ve received a confirmation email saying “Th□nks you for you reg□ster. Conf□rm□ng here ple□se”? Or perhaps you attempted to enter your name into a text field, only to be told it contained invalid characters? Read more »

Rahel Bailie (Chief Knowledge Officer at Scroll LLP) describes content as the “new front door” to your business. From the home page to the error message on your checkout- content enables customers to understand your product and connect with your brand. The process of localisation adapts your content to make it understandable and recognisable by Read more »

One of the shortcomings of a product manager is to assume that markets which are geographically close are also culturally and socially similar. This is often the case for Germany, which, although situated comfortably in the centre of Europe, is in several ways quite different to the countries which surround it. I’d like to share Read more »