The power of product localisation: Launching Revolut in New Zealand: ProductTank Wellington

BY Louron Pratt on February 2, 2024

ProductTank Wellington recently hosted an insightful event, “Launching Revolut in New Zealand: The Power of Product Localisation,” featuring Georgia Grange, Head of NZ from Revolut. The event delved into Revolut’s journey, emphasising the significance of product localisation, achieving product-market fit, and the transition from product roles to senior leadership. Read more »

What does it mean to be a global product manager?

BY Eira Hayward on July 18, 2022

In celebration of World Product Day tomorrow we thought we should look at what it means to be a global product manager. To get some answers, we speak to product managers grappling with these problems in different parts of the world. Read more »

South and Latin America - Guido Lonetti on The Product Experience

BY The Product Experience on October 2, 2019

Guido Lonetti’s career started out at age 14 in his bedroom – he built an MP3 search engine website that immediately started making money until his parents quashed that idea! In this episode, he shines a light on the diverse product culture in South and Latin America, where he’s spent time as a Head of Read more »

Lost in Translation - how do you Localize Your Product for International Growth?

BY Jesse Walker on November 12, 2018

Have you ever opened up an exciting new app, but instead of being asked to “Sign up” you saw “რეგისტრაცია”? Maybe you’ve received a confirmation email saying “Th□nks you for you reg□ster. Conf□rm□ng here ple□se”? Or perhaps you attempted to enter your name into a text field, only to be told it contained invalid characters? Read more »

Best Practices for Localisation

BY Jess Lane on February 8, 2017

Rahel Bailie (Chief Knowledge Officer at Scroll LLP) describes content as the “new front door” to your business. From the home page to the error message on your checkout- content enables customers to understand your product and connect with your brand. The process of localisation adapts your content to make it understandable and recognisable by Read more »

Developing Products for the German Market

BY Kirsty Lee on January 28, 2014

One of the shortcomings of a product manager is to assume that markets which are geographically close are also culturally and socially similar. This is often the case for Germany, which, although situated comfortably in the centre of Europe, is in several ways quite different to the countries which surround it. I’d like to share Read more »