South and Latin America – Guido Lonetti on The Product Experience "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs October 10 2020 True Culture, Localisation, Product management career, product management community, Mind the Product Mind the Product Ltd 450 Guido Lonetti speak on The Product Experience Product Management 1.8

South and Latin America – Guido Lonetti on The Product Experience


Guido Lonetti

Guido Lonetti’s career started out at age 14 in his bedroom – he built an MP3 search engine website that immediately started making money until his parents quashed that idea! In this episode, he shines a light on the diverse product culture in South and Latin America, where he’s spent time as a Head of Product and the co-organiser of ProductTank Buenos Aires.

Quote of the Episode

I usually like to refer to two different kinds of approaches: The Catholic approach and the Buddhist approach. What happens at the Vatican is replicated everywhere. In contrast, Buddhism has different interpretations in different cultures. Likewise, I believe we can translate these approaches to product management.

Listen if you’d like to learn more about

  • Product management in South America and Latin America
  • Challenges around culture and localisation

Links mentioned in this episode


The Product Experience is hosted by Lily Smith and Randy Silver.

Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space. She has worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank in Bristol, the Product Managers’ meetup with regular events and talks on Product now with 800+ members and growing. Now the Product Director at Symec, Lily also runs ProductCamp in Bristol and Bath.

A recovering music journalist and editor, Randy has been working as an interactive producer and product manager across the US and UK for nearly 20 years. After launching Amazon’s music stores in the US and UK, Randy has worked with museums and arts groups, online education, media and entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. Now a trainer, Discovery and Leadership consultant, he’s spoken at Mind the Product Engage (Hamburg and Manchester), the Business of Software, Turing Festival, a number of ProductTanks (London, Zurich, Manchester, Birmingham, Bristol, Oxford, and Brighton… so far!) and at conferences across the US and Europe.

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