LATEST POSTS

Using the 3 T's to Curate a Customer First Culture by Shyna Zhang

BY Andres Phillips on December 9, 2019

In this ProductTank San Francisco talk, Shyna Zhang, shows us how product marketing and product management can combine to create a customer-focused culture. Watch the video to see Shyna’s talk in full. Or read on for an overview of her key points. A product marketing and product management marriage The 3 T’s of customer obsession […] Read more »

What can Trader Joe's Teach us About Customer-Centric Product Development?

BY Keith Fenech on November 29, 2018

In talking about how a product goes from idea to shelf on an “Inside Trader Joe’s” podcast, Matt Sloan, the VP of Marketing Product for the neighborhood grocery store chain, tells the story of his visit to Canada years ago, to a factory which made soup to be sold in frozen “pucks”. Sloan wondered whether […] Read more »

Daniel Harvey - User Research When Your Customers are not Your Users

BY Jayson Robinson on November 15, 2017

The trash heap of history is littered with the corpses of unicorns. Most companies talk a good game of customer centricity and design but aren’t doing the hard part: user research. The Cult of the Designer ‘Design’ as a concept is now widely discussed and debated without a real understanding of what it actually means. […] Read more »

How to Survive the Product Zombie Apocalypse

BY Chris Massey on October 31, 2016

Survive the product zombie apocalypse with Lisa Long, product Manager at appear.in and co-founder of Six To Start (the company behind the game Zombies Run). In this talk at ProductTank London, Lisa explains why ‘zombie’ products and features are so dangerous to your company as they stagger on, effectively dead but still consuming your resources. […] Read more »

Using OKRs to focus on customer problems

BY Viktoras Jucikas on October 20, 2015

You need to set your team’s OKRs (objectives and key results) for the next quarter. What should go in there? What shouldn’t? What are you going to focus on? Here’s a quick look behind the curtain at what we’ve learned while setting them and making it effective at YPlan. […] Read more »

Be user centered, not user led

BY Martin Eriksson on February 5, 2014

There’s a common misconception out there that user centered design means being led by the user. The clearest example is the oft-repeated fallacy that Apple isn’t a user centered organization because they never ask users what they want. In some instances, being user centered means ignoring or even going against explicit user wishes in order […] Read more »