Yael is passionate about applying behavioral psychology to building great products. With a background in Neuroscience, she has consulted several brands on delivering valuable products and experiences to customers. Yael lives in New York City and is currently a User Engagement Associate at Quid, a SaaS platform that analyzes unstructured data at scale, where she works cross-functionally to ideate, build, and launch new products. Yael is also a co-organizer for ProductTank NYC. To find out more, visit http://producttank.nyc.

Yael Burla

Product Design

Using Habit-Forming Technology for Good by Nir Eyal

Petra Wille is an independent product management consultant and product discovery coach. She loves to help her customers build products and teams from scratch. Alongside her freelance work, Petra co-organizes and curates MTP Engage Hamburg and is always waiting for some windy days: she's a huge kite-surfing enthusiast.

Petra Wille

Product Development Process

Product Management

Product Management Process

Product Management Skills

Video

System Thinking for Product Managers by Johanna Kollmann

With his background in technical editing, community building and product marketing, Chris' approach to product management is inherently centered around user narratives. He spent the first few years of his career working with the B2B developer products, prototyped an experimental technical publishing platform along the way, and then kick-started the Mind the Product platform. You can find him at ProductTank, or on twitter as @camassey.

Chris Massey

Pricing

Designing Pricing Strategies: Don't Ask – Experiment!

Danielle has eight years of experience in marketing, digital and web. Previously the Marketing Manager for Mind the Product and ProdPad, she is the Head of Content at Study Group.

Danielle Colyer

Video: 'Understanding Understanding' in Design for Behavioural Change

Luke Conley is a Product Manager, Engineer, and occasional Buddhist monk who loves complex problems and people who like to solve them.

Luke Conley

Community Post

Product/Market Fit

User Experience (UX)

The keys to a successful product knowledge transfer: part 1

Kristen co-founded <a href="https://irrationallabs.com/">Irrational Labs</a>, a behavioral product design company, with Dan Ariely in 2013. Irrational Labs helps companies and nonprofits understand and leverage behavioral economics to increase the health, wealth and happiness of their users.  She also co-founded <a href="http://advanced-hindsight.com/commoncents-lab/">Common Cents Lab</a>, a Duke University initiative dedicated to improving the financial wellbeing for low to middle Americans.
She was on the founding team for the behavioral economics group at Google, and co-authored a series of workbooks called <I>Hacking Human Nature for Good: A practical guide to changing behaviour </I>, with Dan Ariely.

Kristen Berman

How to Design Products Using Behavioral Science

Kat Matfield is a product manager and service designer at innovation agency Adaptive Lab. She splits her time between designing, prototyping, building and testing innovative new products for big PLCs and small start-ups, and helping the Lab refine its methodology so they can do better work, more quickly.

Behavioural Design