LATEST POSTS

How to be Bad at Product Development - Josh Mahoney

BY Chris Massey on January 21, 2021

Josh Mahoney draws on his experiences of being inspired to solve real problems for real people and talks to ProductTank San Francisco about the dissonance between that drive to solve problems, and the reality of so many product roles. Surely the way to create great products that solve real problems is very straightforward: Create a better […] Read more »

Dave Wascha - Inside the mind of the product manager

BY Martin Eriksson on October 3, 2014

Dave Wascha, Chief Product Officer at Moo.com, gets inside the mind of the product manager and uncovers how profoundly the structure of the brain dictates how we see and approach the world – most strikingly how the brain has evolved to seek out patterns. This pattern seeking affects all of us, and in fact creates […] Read more »

Be user centered, not user led

BY Martin Eriksson on February 5, 2014

There’s a common misconception out there that user centered design means being led by the user. The clearest example is the oft-repeated fallacy that Apple isn’t a user centered organization because they never ask users what they want. In some instances, being user centered means ignoring or even going against explicit user wishes in order […] Read more »