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Mind the Product

Guest Post

Overcoming the 20% feature usage challenge

Product Management

Three product leaders to learn from at #mtpcon inside Pendomonium

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

In this 2015 post, <a href="https://www.linkedin.com/in/jmburke/?locale=en_US" target="_blank" rel="noopener">Jason Burke</a>, then VP of Product at a Boston-based start-up called clypd, offers some advice on how product managers can prioritise when they’re faced with endless lists of work to be done.
You can’t do it all, says Jason, and there’s the problem. Included on the lists are features that someone has identified some value in. He says: “However, whether a company is Google-sized or is an early-stage startup, resources are always finite and tomorrow always comes quicker than expected, making proper prioritization imperative.”
He runs through some questions to ask when prioritising work:
What do we want to do? Identify high-level business themes. 
How will this feature benefit the business? Is it worth the investment required to build? 
What is the cost to build? This may be money or time.
<a href="https://www.mindtheproduct.com/tag/sunday-rewind/" target="_blank" rel="noopener">Discover more insights from our Sunday Rewind series.</a>
Jason says that the output of a solid prioritisation plan may surprise stakeholders when features that initially seemed to be must-haves end up at the bottom of the list. An effective plan for product development includes prioritisation as its most important facet. Creating that plan requires the discipline to use data and analysis to strategically say no and to say it often.
Read Jason’s post <a href="https://www.mindtheproduct.com/just-say-no-hard-decisions-in-product-management-2/" target="_blank" rel="noopener">Just Say No: Hard Decisions in Product Management</a>, in full.
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core/freeform

Startup Roadmaps and Prioritisation, by Ahmed El-Sharkasy

Evidence-Based Product Backlogs, by John Pagonis

Roadmaps & Prioritisation – Lessons Learnt the Hard way, by Ren Yi Hooi

Embracing the Art of Prioritisation by Emily Tate

How to Start a Bank from Scratch by Megan Caywood

How to Start From Scratch and Prioritise by Marcel Britsch

Courtney Wylie – Building Your Business Model When Your Customer is not Your User

SUNDAY REWIND: Just Say No – Hard Decisions in Product Management

Eira Hayward

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