post

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

burnout

Misconceptions about burnout in product management – Evie Brockwell (Product Leadership Coach)

Product Management

Deep dive: How to position your product

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

The best resources for product managers in 2025

Three amazing speakers to learn from at #mtpcon London 2025

Does product management only work for tech and startups?

How GenAI has improved GoDaddy’s product experience – Laka Sriram (VP Generative AI, GoDaddy)

Synthesia becomes the UK’s largest AI product: Lessons for product teams

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

This week’s Sunday Rewind is a post from <a href="https://www.linkedin.com/in/andywicks2000/" target="_blank" rel="noopener">Andy Wicks</a>, then Strategy Lead at digital product transformation consultancy Red Badger, that looks at why poor prioritisation occurs, and at a lean solution that ensures you deliver the most value to customers.
Effective prioritisation can be the difference between the success or failure of a product, says Andy, but a few factors can get in the way. These include decision makers who have a negative impact on the prioritisation process, business tools that are not fit for purpose, and too many items in the backlog.
He suggests using and tweaking a simple 2 x 2 matrix to sort the wheat from the chaff: he says that although it’s primarily used in <a href="https://hbr.org/2013/05/why-the-lean-start-up-changes-everything" target="_blank" rel="noopener">Lean Startup</a> to help entrepreneurs make decisions, it can also be used to great effect for product development prioritisation.
Andy then runs through the steps needed to create a 2 x 2 matrix for product development prioritisation, essentially balancing the value generated for your customers against the effort required to deliver.
Andy says you should revisit the matrix regularly and rebalance it when necessary. He concludes: “The 2×2 matrix is a quick and simple tool that will transform the way you prioritise your product backlog. It helps you to focus on features/enhancements that add the most value to your customers compared to the effort required to deliver them. Working best in a collaborative environment, it helps galvanise stakeholder buy-in and gives the ability to easily communicate (and in some cases defend) the decisions you make.”
Read the original post in full: <a href="https://www.mindtheproduct.com/enter-matrix-lean-prioritisation/" target="_blank" rel="noopener">Enter the matrix – lean prioritisation</a>

core/freeform

Startup Roadmaps and Prioritisation, by Ahmed El-Sharkasy

Evidence-Based Product Backlogs, by John Pagonis

Roadmaps & Prioritisation – Lessons Learnt the Hard way, by Ren Yi Hooi

Embracing the Art of Prioritisation by Emily Tate

How to Start a Bank from Scratch by Megan Caywood

How to Start From Scratch and Prioritise by Marcel Britsch

Courtney Wylie – Building Your Business Model When Your Customer is not Your User

SUNDAY REWIND: Enter the matrix – lean prioritisation

ProductTank Barcelona

ProductTank Bristol

ProductTank San Francisco

ProductTank Madrid

ProductTank Leeds

ProductTank Raleigh

ProductTank Delhi

ProductTank Kathmandu

ProductTank Baku

ProductTank Tallinn

ProductTank Norwich

ProductTank Portland

ProductTank Abu Dhabi

ProductTank Manchester

ProductTank Newcastle Upon Tyne

ProductTank Milton Keynes

ProductTank London

ProductTank Jacksonville

ProductTank Phoenix

ProductTank Ljubljana

ProductTank Belgrade

ProductTank Bologna

ProductTank Edinburgh

ProductTank München

ProductTank Birmingham

ProductTank Porto

ProductTank Genève

ProductTank Heidelberg

ProductTank Paris

ProductTank Hamburg

ProductTank Kraków

ProductTank Reading

ProductTank Des Moines

ProductTank Bangkok

ProductTank Canberra

ProductTank Düsseldorf

ProductTank Warsaw

ProductTank Bielefeld

ProductTank Tokyo

ProductTank Pittsburgh

SUNDAY REWIND: Enter the matrix – lean prioritisation

Eira Hayward

Read more

Comments