post

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Successful product management in companies where it’s least understood

Measuring critical user journeys – Javier Andrés Bargas-Avila (UX Director, Google)

A new way to look at applied experiments

Product survey findings: Only 15% of users are embracing AI features 

Building high-performing product teams: The PDLC approach

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Guest Post

Overcoming the 20% feature usage challenge

Product Management

Three product leaders to learn from at #mtpcon inside Pendomonium

Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on <a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience homepage</a>.

The Product Experience

<div id="buzzsprout-player-8711828"></div>
				 <script src="https://www.buzzsprout.com/1797429/8711828.js?container_id=buzzsprout-player-8711828&amp;player=small" type="text/javascript" charset="utf-8"></script>
<p><img loading="lazy" decoding="async" class="alignright size-medium wp-image-21289" src="//wp-content/uploads/2020/09/April_Dunford_1-300x300.jpg" alt="" width="300" height="300" srcset="/wp-content/uploads/2020/09/April_Dunford_1-300x300.jpg 300w, /wp-content/uploads/2020/09/April_Dunford_1-150x150.jpg 150w, /wp-content/uploads/2020/09/April_Dunford_1.jpg 400w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<p>April Dunford&#8217;s <a href="https://www.mindtheproduct.com/mtpcon/digital/summer/" target="_blank" rel="noopener noreferrer">mtpcon Digital 2020 </a>keynote on positioning was so good that we couldn&#8217;t pass up the opportunity to dig deeper into the topic with her. This is one of the dark arts for many product people, and it has such a deep effect on everything else you do &#8211; take a listen to upgrade your skills and start understanding your customers better.</p>
<p><span style="font-size: 1rem;">In this episode, sponsored by </span><a style="background-color: #ffffff; font-size: 1rem;" href="https://amplitude.com/mastering-retention?utm_source=mindtheproduct" target="_blank" rel="noopener noreferrer">Amplitude</a><span style="font-size: 1rem;">, listen to learn about:</span></p>
<ul>
<li>What positioning is</li>
<li>How to make a good positioning statement</li>
<li>Building a story brand</li>
<li>Knowing your market</li>
</ul>
<h3><span style="color: inherit; font-family: rawline, sans-serif; font-size: 1.75rem;">Quote of the Episode</span></h3>
<blockquote><p>If your product is in the market, it’s positioned whether you&#8217;ve done it deliberately or not. B<span class="s1">ecause your customers will position it &#8211; whether you like that or you don&#8217;t. </span></p></blockquote>
<h3><span style="color: inherit; font-family: rawline, sans-serif; font-size: 1.75rem;">Related Links</span></h3>
<ul>
<li>Follow April on <a href="https://twitter.com/aprildunford" target="_blank" rel="noopener noreferrer">Twitter</a> and <a href="https://ca.linkedin.com/in/aprildunford" target="_blank" rel="noopener noreferrer">LinkedIn</a> and her <a href="https://aprildunford.com" target="_blank" rel="noopener noreferrer">Website</a></li>
<li>Buy April&#8217;s book, <em><a href="https://www.amazon.co.uk/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005/" target="_blank" rel="noopener noreferrer">Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It</a></em></li>
<li>April&#8217;s Userlist post, <a href="https://userlist.com/blog/positioning-overhaul/" target="_blank" rel="noopener noreferrer">10-Step Method To Overhaul Positioning</a></li>
<li><em><a href="https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers-ebook/dp/B06XFJ2JGR?pldnSite=1" target="_blank" rel="noopener noreferrer">Building a StoryBrand: Clarify Your Message So Customers Will Listen</a></em> by Donald Miller</li>
</ul>
<h3>Get in Touch, Rate Us and More!</h3>
<ul>
<li>Visit <a href="https://www.mindtheproduct.com/the-product-experience/" target="_blank" rel="noopener noreferrer">The Product Experience homepage</a> for more information and more episodes!</li>
<li>Know the perfect guest? Great! <a href="https://mindtheproduct.typeform.com/to/oi0UyX" target="_blank" rel="noopener noreferrer">Suggest them here</a></li>
<li>Chat to us on <a href="https://twitter.com/MTPpod" target="_blank" rel="noopener noreferrer">Twitter</a> or in our dedicated <a href="https://mindtheproduct.slack.com/messages/CE13B3A23" target="_blank" rel="noopener noreferrer">Mind the Product #podcast Slack channel</a></li>
<li>Review us on your podcast app so that we can use your feedback to be better</li>
<li>Like our theme music? It&#8217;s Hamburg-based <a href="https://open.spotify.com/artist/1VMVuOfARzbrNK6mCJs14o?si=As_IFCusT8y7mRIRikgYLw" target="_blank" rel="&quot;noopener noopener noreferrer">Pau</a>, featuring ProductTank Hamburg’s Arne Kittler!</li>
</ul>
<h3>Our Hosts</h3>
<p>The Product Experience is hosted by Lily Smith and Randy Silver.</p>
<p><strong>Lily</strong> enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She&#8217;s currently Head of Innovation at Go Compare and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She&#8217;s worked on a diverse range of products &#8211; leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol (which now has 800+ members!) and runs ProductCamp in Bristol and Bath.</p>
<p><strong>Randy</strong> is a product consultant and coach who has been working as an interactive producer and product manager across the US and UK for nearly 20 years. A recovering music journalist and editor, he launched Amazon’s music stores in the US and UK, and has worked across sectors including museums and arts groups, online education, media and entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. Randy&#8217;s book, <a href="https://outofowls.com/book" target="_blank" rel="noopener noreferrer"><em>What Do We Do Now? A Product Manager&#8217;s Guide to Strategy in the Time of COVID-19</em></a> is out now, with all profits going to COVID-19 relief efforts.</p>
<div class="g g-21"><div class="g-single a-170"><a class="gofollow" data-track="MTcwLDIxLDEsNjA=" href="https://www.pendo.io/pendomonium/"><img decoding="async" src="https://www.mindtheproduct.com/wp-content/uploads/2024/06/MTP-Footer_ad.png" /></a></div></div>

core/freeform

Podcast

What most companies get wrong about product discovery – Frances Ibe (SVP of Product, Tide)

How to estimate responsibly in product – Neil Vass (Engineering Manager, The Co-op, BBC)

Product pitfalls: how to avoid them – David Pereira (CEO, CPO, omoqo GmbH)

The illusion of quick fixes in organisational change – Steve Hearsum (Consultant, Author)

The evolution of product management – Graeme Stuart (Head of Product, Aflac)

What organisations get wrong about market expansion – Chui Chui Tan (Growth and Strategy expert)

Navigating AI bias: Insights and strategies – John Haggerty (Founder, The PM Insider)

Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience

Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience

The Product Experience

Comments

Read next