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Mind the Product

Product Management

How to craft a product vision: Ebi Atawodi at #mtpcon London 2025 (Director of Product, YouTube)

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A storytelling framework to effectively define a problem

B2B product management

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Building Product Teams

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Minimum Viable Product

OKRs

Prioritisation

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Product Development Process

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Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on <a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience homepage</a>.

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The Product Experience

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<p><img loading="lazy" decoding="async" class="alignright size-medium wp-image-21289" src="https://www.mindtheproduct.com/wp-content/uploads/2020/09/April_Dunford_1-300x300.jpg" alt="" width="300" height="300" srcset="https://www.mindtheproduct.com/wp-content/uploads/2020/09/April_Dunford_1-300x300.jpg 300w, https://www.mindtheproduct.com/wp-content/uploads/2020/09/April_Dunford_1-150x150.jpg 150w, https://www.mindtheproduct.com/wp-content/uploads/2020/09/April_Dunford_1.jpg 400w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<p>April Dunford&#8217;s <a href="https://www.mindtheproduct.com/mtpcon/digital/summer/" target="_blank" rel="noopener noreferrer">mtpcon Digital 2020 </a>keynote on positioning was so good that we couldn&#8217;t pass up the opportunity to dig deeper into the topic with her. This is one of the dark arts for many product people, and it has such a deep effect on everything else you do &#8211; take a listen to upgrade your skills and start understanding your customers better.</p>
<p><span style="font-size: 1rem;">In this episode, sponsored by </span><a style="background-color: #ffffff; font-size: 1rem;" href="https://amplitude.com/mastering-retention?utm_source=mindtheproduct" target="_blank" rel="noopener noreferrer">Amplitude</a><span style="font-size: 1rem;">, listen to learn about:</span></p>
<ul>
<li>What positioning is</li>
<li>How to make a good positioning statement</li>
<li>Building a story brand</li>
<li>Knowing your market</li>
</ul>
<h3><span style="color: inherit; font-family: rawline, sans-serif; font-size: 1.75rem;">Quote of the Episode</span></h3>
<blockquote><p>If your product is in the market, it’s positioned whether you&#8217;ve done it deliberately or not. B<span class="s1">ecause your customers will position it &#8211; whether you like that or you don&#8217;t. </span></p></blockquote>
<h3><span style="color: inherit; font-family: rawline, sans-serif; font-size: 1.75rem;">Related Links</span></h3>
<ul>
<li>Follow April on <a href="https://twitter.com/aprildunford" target="_blank" rel="noopener noreferrer">Twitter</a> and <a href="https://ca.linkedin.com/in/aprildunford" target="_blank" rel="noopener noreferrer">LinkedIn</a> and her <a href="https://aprildunford.com" target="_blank" rel="noopener noreferrer">Website</a></li>
<li>Buy April&#8217;s book, <em><a href="https://www.amazon.co.uk/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005/" target="_blank" rel="noopener noreferrer">Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It</a></em></li>
<li>April&#8217;s Userlist post, <a href="https://userlist.com/blog/positioning-overhaul/" target="_blank" rel="noopener noreferrer">10-Step Method To Overhaul Positioning</a></li>
<li><em><a href="https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers-ebook/dp/B06XFJ2JGR?pldnSite=1" target="_blank" rel="noopener noreferrer">Building a StoryBrand: Clarify Your Message So Customers Will Listen</a></em> by Donald Miller</li>
</ul>
<h3>Get in Touch, Rate Us and More!</h3>
<ul>
<li>Visit <a href="https://www.mindtheproduct.com/the-product-experience/" target="_blank" rel="noopener noreferrer">The Product Experience homepage</a> for more information and more episodes!</li>
<li>Know the perfect guest? Great! <a href="https://mindtheproduct.typeform.com/to/oi0UyX" target="_blank" rel="noopener noreferrer">Suggest them here</a></li>
<li>Chat to us on <a href="https://twitter.com/MTPpod" target="_blank" rel="noopener noreferrer">Twitter</a> or in our dedicated <a href="https://mindtheproduct.slack.com/messages/CE13B3A23" target="_blank" rel="noopener noreferrer">Mind the Product #podcast Slack channel</a></li>
<li>Review us on your podcast app so that we can use your feedback to be better</li>
<li>Like our theme music? It&#8217;s Hamburg-based <a href="https://open.spotify.com/artist/1VMVuOfARzbrNK6mCJs14o?si=As_IFCusT8y7mRIRikgYLw" target="_blank" rel="&quot;noopener noopener noreferrer">Pau</a>, featuring ProductTank Hamburg’s Arne Kittler!</li>
</ul>
<h3>Our Hosts</h3>
<p>The Product Experience is hosted by Lily Smith and Randy Silver.</p>
<p><strong>Lily</strong> enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She&#8217;s currently Head of Innovation at Go Compare and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She&#8217;s worked on a diverse range of products &#8211; leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol (which now has 800+ members!) and runs ProductCamp in Bristol and Bath.</p>
<p><strong>Randy</strong> is a product consultant and coach who has been working as an interactive producer and product manager across the US and UK for nearly 20 years. A recovering music journalist and editor, he launched Amazon’s music stores in the US and UK, and has worked across sectors including museums and arts groups, online education, media and entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. Randy&#8217;s book, <a href="https://outofowls.com/book" target="_blank" rel="noopener noreferrer"><em>What Do We Do Now? A Product Manager&#8217;s Guide to Strategy in the Time of COVID-19</em></a> is out now, with all profits going to COVID-19 relief efforts.</p>

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It’s not you, it’s them – frustrating things orgs do – Keji Adedeji (Product Leader and Coach)

Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience

Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience

The Product Experience

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