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Guest Post

Overcoming the 20% feature usage challenge

Product Management

Three product leaders to learn from at #mtpcon inside Pendomonium

Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

<p>In this ProductTank London talk <span style="text-decoration: underline;"><a href="https://www.linkedin.com/in/ingridod/?originalSubdomain=no">Ingrid Odegaard</a></span>, Co-founder and CPTO at Whereby, shares some tips for making remote collaboration work on a day-to-day basis based on learnings from her own team and their customers.</p>
<p></p>
<p>Watch the video to see her talk in full or read on for an overview of her key points.</p>
<ul>
<li>Why do we feel tired?</li>
<li>Combining asynchronous and synchronous communication</li>
<li>Run better meetings</li>
<li>Automate and integrate</li>
</ul>
<h2>Why do we feel tired?</h2>
<p>In a time when many remote workers are experiencing the phenomenon known as Zoom fatigue, Ingrid explains that this is happening because of having back-to-back meetings and trying to replicate office behavior online. This results in too many unproductive meetings and not enough time designated for focus and deep work. A tip to avoid this is to block out time to focus on your calendar.</p>
<h2>Combining asynchronous and synchronous communication</h2>
<p>In order to maximize their time when not in meetings, product managers need to find ways to combine asynchronous and synchronous communication. Asynchronous communication encourages reflection and thoughtfulness and is excellent for presenting complex ideas, arguments, and logical reasoning. It helps to bridge time zones and encourages the documentation of knowledge and insights for posterity.</p>
<p>On the other hand, synchronous communication means building personal relationships to ensure understanding and alignment. This helps in making quick decisions and gathering feedback, as well as creative collaboration and ideation.</p>
<p>Using asynchronous video updates, product managers can free up time and use tools like Loom for onboarding, explainer videos, announcements, training, and feedback. Ingrid also recommends finding a good solution for document collaboration and sharing. You should have a low threshold to jump on video and only do so if you need to collaborate or clarify something. To help with creative collaboration, you can also structure a session in advance.</p>
<h2>Run better meetings</h2>
<p>Ingrid offers some tips for product managers to run better meetings while working remotely, including being clear about the purpose and agenda beforehand, having one person lead, and finally reiterating the goals and purpose of the meeting at the start. She also recommends taking notes—to be distributed after the meeting—so that everyone can see them. In addition, keep meetings short, and if they are over 45 mins, take a break.</p>
<h2>Automate and integrate</h2>
<p>Find ways to integrate your tools and leverage automation. Ensure your product team is tech-enabled with seamless processes that help save time and make things easier. The key takeaways from this talk are not trying to replicate office behavior online and leveraging the vast number of remote tools available to drive collaboration.</p>
<h2>Enjoy more from ProductTank</h2>
<p><a href="https://www.mindtheproduct.com/producttank/" target="_blank" rel="noopener">ProductTanks</a> are informal meetups, created by Mind the Product, to bring local product people together and to enable speakers to share amazing product insights. Today we have ProductTanks in more than 200 cities across the globe and there’s probably one near you.</p>
<p><a href="https://www.mindtheproduct.com/producttank/" target="_blank" rel="noopener">Learn more about ProductTank – find your local meetup, explore more ProductTank content, see the latest ProductTank news, and discover ways to get involved!</a></p>
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core/freeform

Making product magic with cross-functional collaboration by Ebi Atawodi

10 years Wiser: Lessons learned from scaling Wise by Nilan Peiris

Breaking down misconceptions to create healthier teams by Adrian Howard

Creating courageous product teams with Yi-Wei Ang

Mastering perspective – zoom in, zoom out as a product leader by Navya Rehani Gupta

How to make remote collaboration work by Ingrid Odegaard

Andres Phillips