Estimating Complexity – Liz Keogh on The Product Experience "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs March 03 2021 True Agile, Product management, Mind the Product Mind the Product Ltd 482 LIX KEOGH ON THE PRODUCT EXPERIENCE Product Management 1.928

Estimating Complexity – Liz Keogh on The Product Experience


Liz Keogh

Estimation is a dark art — get it wrong, and your stakeholders will never forget (or forgive). We talked with agile consultant Liz Keogh about how to get this right, who estimates are for, her invaluable scale for estimating complexity, and how to pronounce the word Cynefin.

In this episode, sponsored by Hotjar, listen to learn about:

  • Making better estimates and using them well
  • The Cynefin Framework
  • Behaviour Driven Development (BDD)

Quote of the Episode

And when they bring it in, now all the commitments have been made, all the promises around that scope have already been made, and this is where they come to designers and product people and say “you should be able to predict the future because we did all the analysis for you”. No you didn’t – you just spent a year’s worth of time on something which a spike or a prototype would have actually served better.

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Our Hosts

The Product Experience is hosted by Lily Smith and Randy Silver.

Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Head of Innovation at Go Compare and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol (which now has 800+ members!) and runs ProductCamp in Bristol and Bath.

Randy is a product consultant and coach who has been working as an interactive producer and product manager across the US and UK for nearly 20 years. A recovering music journalist and editor, he launched Amazon’s music stores in the US and UK, and has worked across sectors including museums and arts groups, online education, media and entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. Randy’s book, What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19 is out now, with all profits going to COVID-19 relief efforts.