Psychology

Libby was new to backpacking. Her first trip was a 4-day trek through the Sierras with a good friend who was far more experienced. Before setting off, they downloaded an app that tracked their speed, elevation gain and miles. At the end of the first day, they were eager to see how far and fast Read more »

At #mtpcon Digital 2020, we were able to enjoy 18 Breakout Session talks, across three days, from some of the best product people around. We’ll be releasing them all (weekly, in groups) and in this selection, you’ll get a better understanding of your users. Check out the videos to gain insights from Joe Leech, Kristen Berman, Read more »

As COVID-19 continues to impact life, work and everything in between, we’re sharing some advice, from Silja Litvin, a Psychologist, CEO and Founder of PsycApp and developer of multi-award-winning Emotional Fitness Game, eQuoo. Read on for Silja’s thoughts on boosting resilience, embracing positive change in challenging situations, and for her unique three-week isolation resilience challenge.   Read more »

Day-one psychology asks you to generate an interrupt to your mindset continually, or regularly, in order for you to perform at your best. Here are a few tricks and tips to help you accomplish this. Amazon CEO Jeff Bezos famously signs off his annual shareholder letter “It remains day 1”. In one of these letters Read more »

Joe Leech is a UX consultant and author of the book Psychology for Designers, and he splits his time between doing huge amounts of research, advising companies on design strategy, and rolling his sleeves up and actually doing design work himself. In this energetic talk at ProductTank London, Joe gives some real-world examples from his Read more »

Behavioural Economist and Financial Times columnist Tim Harford gave us a fascinating presentation on why frustration makes us creative, and why we should sometimes embrace the messiness around us at this year’s #mtpcon. Harford began with the story of a 1975 performance by jazz pianist Keith Jarrett at the Cologne Opera House when, as the Read more »

As Head of Product at WorldRemit I’m always looking for new ideas and inspiration. Who better to turn to than a man who has successfully sold two start-ups and lectured at Stanford on business and design? So a few months ago I bought Nir Eyal’s book Hooked. Hooked promises to teach readers how to build habit-forming products. The underlying model of all Read more »

You have to understand the psychological triggers, biases & motivations that drive your customers, and in this exceptional talk from Mind the Product 2015 Nathalie Nahai, the Web Psychologist, uncovers five of the most important psychological principles that underly persuasive product design online. 1. Endowed Progress We’re naturally motivated to complete tasks we’ve started & Read more »

Alex Watson, the Head of App Development at Dennis Publishing talks about the design of The Week magazine’s iPad app, nominated for several awards in the annual AOP awards. The Week is a weekly news magazine, published since 1995. It is one of the UK’s most successful magazines with around 170,000 subscribers which makes this Read more »