LATEST POSTS

5 product principles for every product manager - Esha Shukla on The Product Experience

BY The Product Experience on December 29, 2021

Figuring out what product principles work for you is so important in product management. That’s something we discussed with Esha Shukla, Product Manager at WhatsApp, for this week’s podcast […] Read more »

4 ways to level-up your product strategy

BY Sophie Harpur on July 30, 2020

Sophie Harpur shares 4 lessons she’s learned about keeping your product strategy up-to-date, & effectively communicated to your stakeholders and customers. […] Read more »

Organizational Alignment Through Vision and Principles By Elena Luneva

BY Andres Phillips on June 9, 2020

In this ProductTank San Francisco talk, then Head of Product at Nuna, Elena Luneva explains the importance of making sure your company has a product vision to help make better product decisions and ensure organizational buy-in. The key points of her talk include: Establishing a product vision Aligning your team with the vision Using product […] Read more »

The Story Behind the Sweat Patch: Innovating at Gatorade

BY Tucker Fort on August 8, 2019

Fitness and sport innovation today is a combination of digital and physical elements, whether it’s wearable fitness trackers or personalized digital coaching programs. But sports drinks, by their nature, are physical experiences. So when sports fuel producer Gatorade was looking for a way to develop its core product, my company, strategic design consultancy Smart Design, […] Read more »

How to Start a Bank from Scratch by Megan Caywood

BY Jeff Pole on July 29, 2019

Traditionally, the banking industry has been slow to innovate. It often delivers a user experience that leaves much to be desired. In this ProductTank London talk Megan Caywood, then Chief Platform Officer at Starling Bank, explains how the bank has challenged the status quo by introducing a current account that is entirely digital and tailored […] Read more »

The #1 Answer in Product: It Depends

BY Martin Eriksson on August 2, 2018

The internet lends itself to binary positions: you’re either for something or against it, advocating it or decrying it. It’s not just Twitter’s 280 characters that limit us to this black and white thinking, most blog posts and conference talks seem to follow the same trend. And I’m not even talking about politics. Waterfall vs […] Read more »

Applying Product Principles to Guide Better Product Decisions

BY Nir Gazit on June 5, 2017

Like a sailor who navigates a path through stormy seas, a product manager needs to navigate their product through the needs of customers, business partners, and stakeholders while following the product vision (the end state for what the product will deliver in the future). This includes making numerous product decisions in a consistent and coherent […] Read more »