Product Principles

Product managers today play an important role in determining the pricing strategy of their products. We speak to Nichole Mace, VP of Product Growth at Pendo, about the history of pricing and product, the struggles, and her tips to influence your pricing model that provide the most value for your users. Read more »

If you’re the kind of person that listens to the Product Experience and reads articles on MTP, then you’re already familiar with any number of frameworks, methodologies and principles to make you a better product manager.  But knowing them isn’t enough to do the job — or, at least, not to do it well.  Figuring out what works for you is way more important.  That’s something we discussed with Esha Shukla, Product Manager at WhatsApp– she’s spent the last few years refining her approach to 5 solid principles that really work. Read more »

This week’s Sunday Rewind takes us back to a post from Nir Gazit on how to use product principles as a framework for decision making at all levels of an organisation. Nir takes us through his advice for writing product principles with a list of dos and don’ts, together with examples. Make a clear decision. Do state Read more »

Figuring out what product principles work for you is so important in product management. That’s something we discussed with Esha Shukla, Product Manager at WhatsApp, for this week’s podcast Read more »

Sophie Harpur shares 4 lessons she’s learned about keeping your product strategy up-to-date, & effectively communicated to your stakeholders and customers. Read more »

In this ProductTank San Francisco talk, then Head of Product at Nuna, Elena Luneva explains the importance of making sure your company has a product vision to help make better product decisions and ensure organizational buy-in. The key points of her talk include: Establishing a product vision Aligning your team with the vision Using product Read more »

Fitness and sport innovation today is a combination of digital and physical elements, whether it’s wearable fitness trackers or personalized digital coaching programs. But sports drinks, by their nature, are physical experiences. So when sports fuel producer Gatorade was looking for a way to develop its core product, my company, strategic design consultancy Smart Design, Read more »

Traditionally, the banking industry has been slow to innovate. It often delivers a user experience that leaves much to be desired. In this ProductTank London talk Megan Caywood, then Chief Platform Officer at Starling Bank, explains how the bank has challenged the status quo by introducing a current account that is entirely digital and tailored Read more »

The internet lends itself to binary positions: you’re either for something or against it, advocating it or decrying it. It’s not just Twitter’s 280 characters that limit us to this black and white thinking, most blog posts and conference talks seem to follow the same trend. And I’m not even talking about politics. Waterfall vs Read more »

What is the compass that guides a product manager when making product decisions (new functionality, UX, UI)? How can these decisions be taken in an effective and efficient manner? This compass is known as product principles. Read more »