LATEST POSTS

How to Build a Killer Product Microsite

BY Poornima Mohandas on August 18, 2020

Today your customers are reluctant to buy, so what can product marketing folks do to help? You can educate your buyers. Whenever they are ready to buy, they will remember you. Forrester SiriusDecisions says 67% of the buyer journey is done digitally. This provides a great platform for your inbound strategy to educate the target […] Read more »

What can Non-Product People Learn From Product People?

BY Amy Roberts on May 9, 2019

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. I’ve worked in B2B tech marketing for about eight years, as a product marketer for a […] Read more »

The Move From Product to a Service Mindset

BY Andy Budd on May 26, 2017

In 1999, the economist Joseph Pine wrote a prophetic book which outlined a fundamental change in the way we live our lives. He provided ammunition for an emerging field in digital design, potentially signalling the death of product-centric thinking. Pine saw that it was becoming easier and easier to create products. The barriers, tariffs and specialist […] Read more »

Julie Zhou - Building a Culture of Growth

BY Calvin Hoot on May 25, 2017

Julie Zhou, Director of Growth at Yik Yak, tells ProductTank San Francisco how to build a culture of growth. When a startup or new product starts to get some traction, there often comes a decision to hire someone to manage growth without a full picture of what that will actually entail. Julie Zhou leverages her […] Read more »

Why Product Managers Should Learn to Code

BY Adam Oskwarek on May 5, 2017

Building products is amazing. You take an idea – sometimes big, sometimes small – and with your team you make it real. Or at least you make a version of it come to life and then send it out into the world. Every day I find this creatively inspiring. To craft a product from scratch […] Read more »

The Challenge of Managing - and Communicating - Customer Insights

BY Lorian Leong on February 7, 2017

When developing products, customer insight is vital to understanding the critical question: where are we going? Insights can help us better to understand our product and how it fits into the everyday lives of users — users who live in an age of abundance, where every product competes for a minute of attention. But insights […] Read more »

UX in an Online Environment - An Entrepreneur’s Take on UX

BY Klajdi Turlla on July 26, 2016

Alban is a serial entrepreneur and, while his first two companies didn’t have a long life, his 2014 launch of AlbanFootball has performed much better, currently shipping products to more than 30 countries. In true startup fashion it started from a problem: Football fans – Albanian football fans specifically – didn’t have a place to easily buy the merchandise of […] Read more »

6 Things a Product Manager Is Not

BY Simba Sagwete on December 8, 2015

A product manager is simultaneously none of these six things and all of them at the same time. Not all of us get to work in organisations that are set up with specialists in each subject area. Being the generalists we tend to be, working in a smaller organisation is great for allowing us to […] Read more »

6 Lessons Learned from the Launch of our SaaS Product

BY Sami Linnanvuo on July 31, 2015

This is the third (and final) part in a series of blog posts documenting our path to launching our SaaS product, Screenful. We have now happily launched our product and we’re ready to share the lessons we learned along the way. If you missed them, catch Part 1 and Part 2 of the series. When it came to our […] Read more »