The Strategy Cycle: ProductTank Tour

Andrew Skotzko's new book, The Strategy Cycle, is a field guide to product strategy: what to actually do when you have the research, the company goals, the stakeholder opinions and the competitive pressure, and the page is still blank. From October he's taking it to ProductTank chapters across the US and Europe, one evening in each city, run with the local organisers.

Product & executive coach · Author of The Strategy Cycle

Andrew Skotzko

Tour dates

7 dates confirmed
  1. 14 OctWedProductTank AustinProductside @ Victory Plaza, Austin, TXRSVP on Meetup
  2. 4 NovWedProductTank Washington DCWashington, DCJoin to be notified
  3. 12 NovThuProductTank LisbonLisbon, PortugalJoin to be notified
  4. 16 NovMonProductTank CologneCologne, GermanyJoin to be notified
  5. 18 NovWedProductTank HamburgHamburg, GermanyJoin to be notified
  6. 24 NovTueProductTank EdinburghEdinburgh, United KingdomJoin to be notified
  7. 25 NovWedProductTank LondonLondon, United KingdomJoin to be notified

More cities on the way

These chapters are working out dates now. Join the one nearest you and you'll hear it the moment registration opens.

The Strategy Cycle — book cover

The Strategy Cycle

Leading product strategy by making better bets

“Make a real strategy, and make that strategy real.”

What the book is about

Every product leader is told they need a strategy. Far fewer are told what to do on Monday morning. The Strategy Cycle gives you a process: cut the mess down to a few real choices, put those choices into action, then adapt as you find out what you got wrong. Each stop on the tour works through that process with the room.

Andrew Skotzko

Product & executive coach, advisor, author

Andrew spent 15 years as a product operator, building products and leading teams across B2B and B2C, nine industries, and every stage from startup to Fortune 100, on products used by more than 80 million people and thousands of businesses.

He now works with founders, product executives and product teams on strategy, execution and decision-making: getting from vague strategic intent to clear choices, better bets, and an operating rhythm that survives contact with reality.

His new book, The Strategy Cycle: A Field Guide to Leading Product Strategy by Making Better Bets, is what every stop on this tour is built around.

makethingsthatmatter.com

Mind the Product · ProductTank

Local meetups for product people, by product people

ProductTank started in London in 2010 and now runs in more than 200 cities. Each one is an informal evening for the local product community: a couple of talks, questions, and the conversation afterwards. Whatever your role in product, you are welcome. Every ProductTank is free to attend, organised by volunteers and paid for by sponsors.

204
chapters worldwide
75
countries, and counting
Free
to attend, always

ProductTank Meetups

Software Development with AI - Lessons from Dubai Health
Oct15

Software Development with AI - Lessons from Dubai Health

🇦🇪Dubai, AE
ProductTank Canberra: AI is on the team. Now what?
Oct15

ProductTank Canberra: AI is on the team. Now what?

🇦🇺Canberra, AU
Products Are Easy, People Are Hard
Oct15

Products Are Easy, People Are Hard

🇺🇸Washington, US
#11 Dlaczego Product Manager (nie) musi sprzedawać?
Oct15

#11 Dlaczego Product Manager (nie) musi sprzedawać?

🇵🇱Gdansk, PL
Who Are We Building For? Product and Sales on ICP and UVP
Oct15

Who Are We Building For? Product and Sales on ICP and UVP

🇳🇿Auckland, NZ
Making Better Product Decisions in the Age of AI
Oct15

Making Better Product Decisions in the Age of AI

🇮🇪Dublin, IE
ON-SITE: ProductTank Hamburg - October 2026
Oct15

ON-SITE: ProductTank Hamburg - October 2026

🇩🇪Hamburg, DE
Impact Mapping: A Practical Crash Course for Product Teams
Oct19

Impact Mapping: A Practical Crash Course for Product Teams

🇨🇭Zürich, CH
See all meetups →

Find the one nearest you

Every chapter on one map. Tap a pin for its Meetup page, or use your location to jump to your city.

All chapters

204 chapters

North America

44

Latin America

29

Europe

77

Asia

36

Africa

6

Oceania

12

Speak

Speak at a ProductTank

Organisers are always looking for new speakers, from first talks to well-known names. Put yourself in the speaker directory and they can find you when they are planning an evening.

Join the speaker directory

Organise

Start a ProductTank

ProductTank is a trademark of Mind the Product, so you need our go-ahead to start one. That is how the name has kept its reputation for 15 years. If you are ready to find a venue, speakers and sponsors in your city, get in touch. We will help as much as we can.

Become an organiser

Sponsor

Sponsor a ProductTank

Put your brand in front of the product people in your city, or show them what it is like to work with you. Packages and prices vary by location. Past sponsors include Google, eBay, PayPal, the BBC and Mozilla.

Email sponsor@mindtheproduct.com