Toby Rogers

Toby Rogers is Head of Product at hedgehog lab, the digital product studio for changemakers, where he helps organisations shape product strategies, AI propositions, and digital products that create meaningful business and customer impact. Before working in product management, he was a music journalist writing for publications including NME, an experience that shaped his belief that great products succeed for the same reason great artists do: people connect with the story before they connect with the mechanics. He writes about product storytelling, strategic product leadership, and how product teams can create competitive advantage in an era where execution is increasingly commoditised