Video: Turning Commoditised Products into Value-adding Services "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs November 11 2014 True ProductTank, Service Design, User Experience, Video, Mind the Product Mind the Product Ltd 139 Product Management 0.556

Video: Turning Commoditised Products into Value-adding Services

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This video captures Tim John’s talk from October’s ProductTank, which was about “Every product is a service waiting to happen”

Tim Johns is a product manager for Hive – British Gas’ corporate start-up. He has been responsible for the development of the Hive Active Heating service, launched in October last year. Prior to his current role Tim was a commercial manager of smart metering within British Gas.

In this video, Tim discusses how innovative companies are acting on the trend of turning increasingly commoditised products into value-adding services by seeking to better understand their customers, embracing new technology and applying great digital design. He shares his experiences as a Product Manager in Hive – the corporate start-up within British Gas who launched their connected heating service last year – as well as the trends that are inspiring his work.