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Overcoming the 20% feature usage challenge

Product Management

Three product leaders to learn from at #mtpcon inside Pendomonium

Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller <em>Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams</em> (O'Reilly, 2017).

Martin Eriksson

<p>There have only been 10 startups that have exited for over a billion dollars in the last 5 years, but at <a href="http://conference.mindtheproduct.com" title="Product Management Conference">Mind the Product 2013</a>, <a href="http://twitter.com/georgeberkowski" title="George Berkowski on Twitter">George Berkowski</a> showed that there&#8217;s still huge opportunity out there. There are still 6 feature phones for every smart phone in the market and as prices come down that means a lot more people using smartphones and using apps. They will also be the first experience with the Internet for many in countries with little fixed broadband.</p>
<p>With 100 million apps and growing, there&#8217;s also a lot of noise in the market &#8211; which is why it&#8217;s important to be ambitious and have a billion dollar ambition from day one. George showcases 8 apps with billion dollar valuations, including Uber, Snapchat, Square, Angry Birds/Rovio, Flipboard and Hailo and highlights what made them so successful.</p>
<p><a href="http://twitter.com/georgeberkowski" title="George Berkowski on Twitter">George</a> is the former Head of Product at hit startup Hailo, one of London&#8217;s fastest growing startups, and was one of its first employees. Now he&#8217;s looking at bringing the chartered private jet business online through FlyVictor. He is also the Chairman of the MIT Enterprise Forum UK. He co-founded and ran product at WooMe, which grew to 10 million users before being acquired by Zoosk, served as the Head of Internet Strategy and eCommerce at BT, and as the VP of Marketing for MirCorp &#8211; who made Dennis Tito the first space tourist by arranging his trip to the ISS.</p>
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Startup Product Management

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