Video: Doing it properly, at scale "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs October 10 2013 True Gds, Gov.Uk, Government, Scaling, Tom Loosemore, Video, Mind the Product Mind the Product Ltd 157 Product Management 0.628

Video: Doing it properly, at scale


Tom Loosemore, Deputy Director at the UK’s Government Digital Service, spoke at ProductTank recently about how to do product development properly, at scale, in government. It’s an eye-opening case study of how even the most entrenched and sluggish organisations can revitalise their digital presence with the thoughtful application of simple principles of user-centered design and iterative, agile development.

He and the team at GDS have developed these guiding principles for what they do:

  1. Start with needs (of the user)
  2. Do less
  3. Design with data
  4. Do the hard work to make it simple
  5. Iterate. Then iterate again.
  6. Build for inclusion
  7. Understand context
  8. Build digital services, not websites
  9. Be consistent, not uniform
  10. Make things open: it makes things better

Given the recent debacle around the launch of in the US, American government services could definitely take note, but this is a great lesson in how to scale agile and iterative processes that’s valid for any big organisation.

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