Thou shall not say “Because that’s the way we’ve always done it.”
This was among the lessons we learned from Dave Wascha, Chief Product Officer at Moo.com, at ProductTank March. As Dave said, “This is the most scary, terrifying, insidious thing we face as product managers, and the older you get the more baggage you have”.
Dave talks about the tyranny of inertia and other ‘cardinal sins’ of product management, and what we can do to inoculate ourselves against them in order to build a strong product culture.
Watch the video and follow along with the slides below (yes, the first slide is plain black, just click).