We’re half way through 2023 and thoughts about the application of artificial intelligence to products and product management continue to dominate our postings. Here’s a round-up of the most-read posts on the Mind the Product blog in June.
From LaLaLand to The Matrix: Can AI replace product management?
This post from Jing Hu looks at the astounding pace of the evolution of AI and how the marriage of human expertise with AI capabilities could potentially revolutionise the way we manage products.
Jing explores the accuracy of past AI forecasts, and the factors that complicate these predictions, examines the differing perspectives on AI’s effect on the job market and looks at how AI could potentially revolutionise the way we manage products. Says Jing: “As we keep an eye on the burgeoning field of AI and its potential impact on our roles, let’s also celebrate the distinctively human skills we bring to our craft. The era of AI is not a threat but an opportunity for us to level up, to combine the best of human intuition and AI precision, creating products that are more useful, intuitive, and delightful than ever.”
Read the original post: From LaLa Land to The Matrix: Can AI replace product management?
Are you thinking about your internal product as a commercial product?
This article from Mark Bailes offers some practical advice for internal product managers on how they can leverage their current experience to make the transition to managing commercial products.
Mark considers the steps internal PMs can take, how they can make use of early adopters and super-users, why they should treat internal stakeholders as buyers,and more besides so that they demonstrate their ability to think about the activities expected of a commercial product manager.
Read the original post: Are you thinking about your internal product as a commercial product?
Product management and fatherhood
In this article Titus Chereches takes a lighthearted but still serious look at the parallels between product management and fatherhood.He asks whether being a parent makes you a better product manager and vice versa?
Read the original post: Product management and fatherhood
Jenny Herald: Using OKRs to define success
We talk to OKR evangelist Jenny Herald about why OKRs are so useful, why they’re hard and what steps you can take to make sure you get them right. Jenny says that the pace of business change is now so fast that organisations need frameworks that help them to increase their learning and agility. OKRs are the best framework for aligning an organisation around the work that enables it to thrive, she believes. She says: “The organisations that do this well are categorical leaders, because they’re learning and providing value.”
Read the original post: Jenny Herald: Using OKRs to define success
5 strategies to conduct effective customer interviews for better product insights
This post from Best Buy Product Manager Sid Saladi delves into how to best extract the right information from your customers. He says it means making sure you talk to the right customers, asking good questions and avoiding bad questions, keeping interviews informal so your customers are relaxed, understanding how to dig deep, and listening more and talking less. Sid also includes a couple of templates – a customer interview discussion guide template and an email template for inviting customers to interviews.
Read the original post: 5 strategies to conduct effective customer interviews for better product insights
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