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Mind the Product

Product Strategy

Sunday Rewind: Beating the drum of your product strategy tune by Megan Murphy

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Should you specialize or stay versatile in product?

How GenAI has improved GoDaddy’s product experience – Laka Sriram (VP Generative AI, GoDaddy)

Meta scraps third-party fact checking in favour of community notes

With his background in technical editing, community building and product marketing, Chris' approach to product management is inherently centered around user narratives. He spent the first few years of his career working with the B2B developer products, prototyped an experimental technical publishing platform along the way, and then kick-started the Mind the Product platform. You can find him at ProductTank, or on twitter as @camassey.

Product Manager

Chris Massey

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<a href="https://twitter.com/AWChristoph">Christoph Auer-Welsbach</a>, Partner Innovation Leader at IBM Watson, introduces us to Watson. ‘Talking with Technology’ is an engaging and thought-provoking talk about how Artificial Intelligence is changing the interface between humans and machines. The era of human-machine relationships is transforming customer interactions and provides new opportunities to scale and enhance human expertise.  As product managers, we continually work at the point where customers meet applications, so nearly everything we do is about how users engage with machines. How can we build with Artificial Intelligence in mind, at the same time as maintaining close customer relationships and protecting our brands? Christoph provides insight into where conversational applications might be used and how, as product managers, we can make them successful.
<h2>“Hello, How Can I Help?” </h2>
Agent-type interfaces such as virtual assistants or chatbots can drive demand and performance and enable new workflows. The Intelligent Assistance space is already busy with over 200 conversational applications in use. These highly accurate human-like interacting machines are leading us into a new age where “85% of customer interactions will be managed without a human by 2020”. Conversational AI applications like these will become the human face of technology in the not too far future, meaning less and less involvement between you and the people using your products.
<h2>Borrowing from Watson </h2>
Watson is a cognitive system designed to simulate human understanding, reasoning and learning.  It makes use of machine learning and natural language processing to enable humans to interact more naturally with machines. Watson can simulate foundational cognitive skills, knowledge organization skills and higher reasoning skills. With Watson technology we can build interfaces which create value for users by responding more creatively to them, and building relationships with them.
Christoph takes us on a quick tour of some areas where better interfaces between humans and machines will enhance services and experiences:
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<li style="font-weight: 400;">In healthcare, doctors have access to vast quantities of information in the form of medical records, academic papers, scans, and images, which machines can easily scan and store. But without an intelligent, adaptive and responsive interface through which to access this information, they are limited by their own ability to search for and process this pile of unstructured data.</li>
<li style="font-weight: 400;">Examples from the car, hospitality and retail ecommerce industries show how conversational applications are used not just to deliver customer value (such as providing navigation instructions or tourist information), but also to transfer brand values and company culture by becoming the human face and voice of the brand.</li>
</ul>
<h2>Build Trust and Make Sense </h2>
Christoph’s key take-aways for product managers using AI are Trust and Interface. Build trust with your customers by inviting initial AI engagement in low risk scenarios. Build the best quality interface you can for your customers, so that when your robot talks, it makes sense.
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core/freeform

What good product design looks like – Miguel Fernandez (VP of Product Design, Slack)

10x Product X Design: Product and research team collaboration by Jane Austin

Learnings from London: What is it like to hold Google in your hand?

Learnings from London: How to build a billion dollar app

Product Systems: How to manufacture lightning in a bottle by Oji Udezue

Product management meets UX design by Tanmay Goel, Emi Kwon, Simran Kaur

Designing a sustainable future by Leyla Acaroglu

Making Hard Product Decisions for All the Right Reasons

Product Vision 2020

The Importance of Empathy, By Jack Sheppard

The Future of Talking to Technology

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