Stuck in the Middle: Mastering Stakeholder Management by Emily Tate "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs May 05 2020 True Communication, Interviews, mtp engage manchester, Prioritised Members' Content, Stakeholder Management, stakeholders, Video, Mind the Product Mind the Product Ltd 975 Emily Tate talks stakeholders at MTP Engage Manchester Product Management 3.9

Stuck in the Middle: Mastering Stakeholder Management by Emily Tate

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Emily Tate talks stakeholders at MTP Engage Manchester

In this MTP Engage Manchester talk, Mind the Product’s Chief of Staff, Emily Tate describes how, as product people, we often find ourselves stuck in the middle of difficult negotiations, and while making everyone happy isn’t our goal, mastering stakeholder management is key to building successful products.

Key Points:

  1. Stakeholders are your process users, they can become promoters or detractors
  2. Make goal alignment your priority
  3. Transparency builds trust
  4. Own your products and use evidence to support difficult decisions

Emily describes how, as a former product manager, she had many different stakeholders, but none were quite so great as Bob; Bob was the dream stakeholder, a certified promoter, who was always on side, endorsing new innovations and bold solutions. Tha…

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