In this MTP Engage Manchester talk, Mind the Product’s Chief of Staff, Emily Tate describes how, as product people, we often find ourselves stuck in the middle of difficult negotiations, and while making everyone happy isn’t our goal, mastering stakeholder management is key to building successful products.
- Stakeholders are your process users, they can become promoters or detractors
- Make goal alignment your priority
- Transparency builds trust
- Own your products and use evidence to support difficult decisions
Emily describes how, as a former product manager, she had many different stakeholders, but none were quite so great as Bob; Bob was the dream stakeholder, a certified promoter, who was always on side, endorsing new innovations and bold solutions. Tha…