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My key lessons from creating digital product for the MENA region 

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🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Join us at #mtpcon London in 2025 – mark your calendars

Connecting fans to creators at Spotify (Dariusz Dziuk, Product Lead, Spotify)

Everything wrong with the product management job market. And how to fix it

Mistakes, learnings, and a product person’s relentless journey into leadership

Advice for internal product managers

Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams (O'Reilly, 2017).

Martin Eriksson

<a href="https://www.mindtheproduct.com/wp-content/uploads/2014/05/producttank.jpg"><img loading="lazy" decoding="async" class="alignright size-medium wp-image-5026" src="https://www.mindtheproduct.com/wp-content/uploads/2014/05/producttank-300x223.jpg" alt="producttank" width="300" height="223" srcset="https://www.mindtheproduct.com/wp-content/uploads/2014/05/producttank-300x223.jpg 300w, https://www.mindtheproduct.com/wp-content/uploads/2014/05/producttank.jpg 894w" sizes="(max-width: 300px) 100vw, 300px" /></a>Four years ago I founded ProductTank with the simple goal of gathering a couple of product managers together in London to share our experiences and lessons learned. Product Management can be a lonely and sometimes frustrating job &#8211; especially in a start-up &#8211; and I wanted a group of peers I could kvetch about it to while also learning to be a better product manager.
At that first meetup in London &#8211; exactly four years ago today &#8211; around thirty intrepid product people joined me to hear <a title="Dan Peters on Twitter" href="http://twitter.com/danpeters">Dan Peters</a> and <a title="Jonathon Moore on Twitter" href="http://twitter.com/moorej">Jonathon Moore</a> speak, share a few beers and further our craft. And I would have been perfectly happy if that&#8217;s where ProductTank stayed &#8211; a small irregular group that met every few months.
Fast forward four years and it&#8217;s clear that I underestimated the hunger we product people have for learning and sharing. By a lot.
I&#8217;m thrilled to announce today that with the most recent additions of <a title="ProductTank Stockholm" href="http://www.meetup.com/ProductTank-Stockholm/">Stockholm</a>, <a title="ProductTank Washington DC" href="http://www.meetup.com/ProductTank-dc/">Washington DC</a> and <a title="ProductTank Sydney" href="http://www.meetup.com/ProductTank-Sydney/">Sydney</a> we&#8217;ve not just gone international &#8211; we&#8217;ve gone global. <a title="ProductTank Product Meetups" href="http://www.producttank.com">ProductTank</a> is now in 21 cities around the world, with over 6,000 members meeting regularly. The <a title="ProductTank London" href="http://www.meetup.com/ProductTank/">London</a> meetup alone has over 2,500 members and gathers over 300 product people every single month.
<a title="ProductTank Locations" href="http://www.producttank.com"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-4983" src="https://www.mindtheproduct.com/wp-content/uploads/2014/05/producttank-worldmap.png" alt="ProductTank Map" width="960" height="379" srcset="https://www.mindtheproduct.com/wp-content/uploads/2014/05/producttank-worldmap.png 960w, https://www.mindtheproduct.com/wp-content/uploads/2014/05/producttank-worldmap-300x118.png 300w" sizes="(max-width: 960px) 100vw, 960px" /></a>
This wouldn&#8217;t be possible without the local volunteers that pick up the ProductTank baton and run with it in their cities. These amazing organisers, whose passion is unrivalled, do all the hard work of finding venues, sponsors and speakers to create a strong local community that continues that original vision &#8211; of sharing knowledge and experience to make us all better product managers, designers and developers.
And we&#8217;re not done yet. We&#8217;d like to find more local organisers who share that passion and want a local community in their city. So we&#8217;ve started a program where we can help you do just that, by sharing all our experience of running a ProductTank and product community, by supporting you with our brand, tools and access to sponsors, and by connecting you with the burgeoning international ProductTank community. If you&#8217;re interested &#8211; drop us a line at <a href="mailto:producttank@mindtheproduct.com">producttank@mindtheproduct.com</a>.
If you&#8217;re interested in supporting this amazing community of product people, whether by featuring your brand or showcasing yourself as an employer of choice, get in touch at <a href="mailto:sponsor@mindtheproduct.com">sponsor@mindtheproduct.com</a> to hear about our sponsorship opportunities.
Here&#8217;s to another 4 amazing years &#8211; I wonder how many cities ProductTank will be in by 2018?
Until then &#8211; join your local <a title="ProductTank Product Meetups" href="http://www.producttank.com">ProductTank meetup</a> and join us at our <a title="Mind the Product Conference" href="http://conference.mindtheproduct.com">annual conference</a>.

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It’s the Strategy, stupid – Andrew Martinez-Fonts (VP Product, Honeysales)

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ProductTank hits 21 cities and keeps on growing

Martin Eriksson

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