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Context, intent, change, purpose, constraints – a model for communicating requirements

5 difficult conversations and how to have them

DoorDash eats Deliveroo while OpenAI makes its biggest buy: This week’s news roundup

Why great product managers think like therapists

Tools and techniques to scale product teams – Charlotte King (Lead Product Manager, eBay)

With his background in technical editing, community building and product marketing, Chris' approach to product management is inherently centered around user narratives. He spent the first few years of his career working with the B2B developer products, prototyped an experimental technical publishing platform along the way, and then kick-started the Mind the Product platform. You can find him at ProductTank, or on twitter as @camassey.

Product Manager

Chris Massey

<a href="https://twitter.com/imaketools">Federico Selmi</a> started his career as designer and now specialises in product management, customer validation and user centric design. Having worked at companies such as Education First, Shopa and Mindshapes, Federico has got a lot of experience with implementing best practices around lean customer development. In this warm and insightful talk from at ProductTank London back in February, Federico explores the overlap between UX and product management, and how to best work collaboratively to create a great product and experience.
<h2>Why do we need separate roles?</h2>
At the most simple level, we need separate roles to help us build value effectively. The flow goes something like this:
<ol>
<li>Deliver some insight &#8211; try and find a problem that you can solve&#8230;</li>
<li>leading to finding a solution&#8230;</li>
<li>Then shape the idea and design a realistic solution&#8230;</li>
<li>and finally deliver the value (start bringing in dev teams).</li>
</ol>
Of course, the natural question is &#8220;Which part of that flow are Product Managers and UX people responsible for?&#8221; It&#8217;s a Venn! There is overlap, as well as distinct separations, and the overlap is where the conflict happens because most people will have slightly different definitions of those area. The next question, then, is &#8220;How can we collaborate?&#8221; This is an unfortunately tricky question to answer, as we tend to end up siloed in our roles, rather than communicating more openly.
<h2>Focus on Skills, not Roles</h2>
One simple way to start building better collaboration is to reframe what teams&#8217; goals are, in a manner similar to <a href="https://www.mindtheproduct.com/what-the-hell-are-ci-cd-and-devops-a-cheatsheet-for-the-rest-of-us/">DevOps</a> (if you&#8217;re familiar with the idea). Let&#8217;s all work towards generating business value, so that the important question is not &#8220;Who&#8217;s role is it to do this?&#8220;, but rather &#8220;Do we collectively have all the necessary skills to do this?&#8220;. Let&#8217;s look at a quick example:
<blockquote>If you start brainstorming a new idea with a friend, you&#8217;re not looking at them as having a role, you&#8217;re thinking of them in terms of the skills they have.</blockquote>
In the case of small, autonomous teams, having multi-skilled people to form cross-functional teams can be very effective, as it maximises what you&#8217;re able to do and gives you some level of robustness in the event that one member of the team isn&#8217;t available. Establishing this idea of shared skills and cross-functional teams has an additional benefit because, ultimately, we perform better when doing something we consider ourselves skilled at, meaning that shifting everyone&#8217;s mindset about what they do can boost the overall performance of the team.
<h2>Deliverables</h2>
Of course, it isn&#8217;t quite that simple. Reframing your teams&#8217; sense of their responsibility and ability goes a little deeper, because if you&#8217;re focusing on skills rather than roles, you can&#8217;t focus on deliverables. We need to focus on outcomes over outputs.
<ul>
<li>Output &#8211; put simply, this is the stuff we produce. It&#8217;s easy to measure, but that doesn&#8217;t mean it&#8217;s a great measure of effectiveness or value.</li>
<li>Outcome &#8211; this is the difference made to the business and, while it&#8217;s naturally  somewhat trickier to define and measure, it is a much more meaningful measure of value and fits better with cross-functional teams.</li>
</ul>
As a first pass at this, we need to move job descriptions away from describing outputs, and describe the value we expect someone to add to the business &#8211; define the KPIs early! Of course that requires some more work on the part of the company and the hiring manager, but it also forces them to develop a firm understanding of what they&#8217;re trying to achieve. This way, your teams can develop and attitude of &#8220;Whoever is best suited to do it, does it&#8220;, and rest assured that this doesn&#8217;t just work for startups! Frederico shared the example of <a href="http://www.gore.com/en_gb/">LW Gore Associates</a>, who favor lots of communication over prescriptive job titles, as well as everyone&#8217;s favourite poster-child for progressive companies: <a href="http://www.valvesoftware.com/">Valve Software</a>.
<h2>Questions to Facilitate Product Management and UX Collaboration</h2>
To wrap up, here is how Valve sums this up challenge with some questions that employees should ask themselves, and a reminder:
<ul>
<li>What&#8217;s the most valuable thing I can be working on?</li>
<li>Which projects will have the highest direct impact?</li>
<li>Is Valve not doing something that it should be?</li>
<li>What leverages my individual strengths the most?</li>
</ul>
<blockquote>&#8220;You were not hired to fill a job description&#8220;</blockquote>

core/freeform

Product Management Skills

Why emotional connection drives successful products: Nesrine Changuel at #mtpcon London (Google, Spotify, Microsoft)

How to keep your head about generative AI (when everyone is losing theirs) by Claire Woodcock

How to F.A.I.L. better in product by Marc Abraham

10 years Wiser: Lessons learned from scaling Wise by Nilan Peiris

Fighting product-market drift by Dave Wascha

Experiment like a boss by Merissa Silk

How to find out what your customers want by Janet Bumpas

All product management should be focused on growth by Partho Ghosh

Product, dance, and pockets of brilliance by Pippa Topp

A quick look at decision supervision by Lucy Spence

Overcoming the Product Management and UX Overlap

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