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Successful product management in companies where it’s least understood

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Product survey findings: Only 15% of users are embracing AI features 

Building high-performing product teams: The PDLC approach

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Product Management

Three product leaders to learn from at #mtpcon inside Pendomonium

Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.

Imogen Schels

<p>This November, our membership content covered topics like prioritisation, hiring and development, and OKRs. But members were also treated to the month&#8217;s <a href="https://www.mindtheproduct.com/mtpcon/digital" target="_blank" rel="noopener noreferrer">#mtpcon Digital</a> keynote talks and more. Read on for a recap and, if you&#8217;re not yet a member but would love in on the action, you can check out our <a href="https://www.mindtheproduct.com/membership/compare/" target="_blank" rel="noopener noreferrer">membership plans</a> today.</p>
<h3><a href="https://www.mindtheproduct.com/membership/compare/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="aligncenter wp-image-21960" src="https://3lsqjy1sj7i027fcn749gutj-wpengine.netdna-ssl.com/wp-content/uploads/2020/10/Prioritised-and-MTP-Leader-Memebership-icons-1.jpg" alt="" width="119" height="72" /></a></h3>
<h3>How Successful Product People Develop</h3>
<p>In Product Coach, Shaun Russell&#8217;s <a href="https://www.mindtheproduct.com/mtpcon/digital" target="_blank" rel="noopener noreferrer">#mtpcon Digital</a> talk, he uses real-life examples to illustrate how product people learn and explains why some product managers develop faster than others.</p>
<p><a href="https://www.mindtheproduct.com/how-successful-product-people-develop-by-shaun-russell/" target="_blank" rel="noopener noreferrer">Go to post</a></p>
<blockquote><p>Perhaps there is also ‘Productgefühl’ or ‘Product feel&#8217; &#8211; the instinctive, intuitive grasp that we have for product management, the product that we’re working with, and our relationship towards it. <strong>Shaun Russell</strong></p></blockquote>
<h3>Scaling Product Teams: In Defense of Process</h3>
<p>In this November 2020 <a href="https://www.mindtheproduct.com/mtpcon/digital" target="_blank" rel="noopener noreferrer">#mtpcon Digital</a> keynote, Spectra (Adaora) Asala, GM and VP Product, Soapbox at Wistia looks at how you can use process to translate ambiguous challenges into accessible playbooks as your organisation scales.</p>
<p><a href="https://www.mindtheproduct.com/scaling-product-teams-in-defense-of-process-by-spectra-adaora-asala-2/" target="_blank" rel="noopener noreferrer">Go to post</a></p>
<h3>Tech and the New Normal</h3>
<p>Benedict Evans, an Analyst and former Partner at Andreessen Horowitz, uses his #mtpcon Digital keynote to analyse the huge impact the Covid-19 crisis has had on the technology sector, demonstrating how acceleration and experimentation are destructively ushering in a new normal.</p>
<p><a href="https://www.mindtheproduct.com/tech-and-the-new-normal-by-benedict-evans/" target="_blank" rel="noopener noreferrer">Go to post</a></p>
<blockquote><p>You can’t just presume cool stuff comes from Silicon Valley anymore. Everyone is going to be creating companies and products everywhere. <strong>Benedict Evans</strong></p></blockquote>
<figure id="attachment_22133" aria-describedby="caption-attachment-22133" style="width: 1024px" class="wp-caption aligncenter"><a href="//wp-content/uploads/2020/11/4734ca68-472c-4c29-8456-8ee6fa38eccf_Ben20Evans20speaking20at20mtpcon-e1606734245619.jpg"><img loading="lazy" decoding="async" class="wp-image-22133 size-large" src="//wp-content/uploads/2020/11/4734ca68-472c-4c29-8456-8ee6fa38eccf_Ben20Evans20speaking20at20mtpcon-e1606734245619-1024x648.jpg" alt="Benedict Evans speaking at mtpcon" width="1024" height="648" srcset="/wp-content/uploads/2020/11/4734ca68-472c-4c29-8456-8ee6fa38eccf_Ben20Evans20speaking20at20mtpcon-e1606734245619-1024x648.jpg 1024w, /wp-content/uploads/2020/11/4734ca68-472c-4c29-8456-8ee6fa38eccf_Ben20Evans20speaking20at20mtpcon-e1606734245619-300x190.jpg 300w, /wp-content/uploads/2020/11/4734ca68-472c-4c29-8456-8ee6fa38eccf_Ben20Evans20speaking20at20mtpcon-e1606734245619-768x486.jpg 768w, /wp-content/uploads/2020/11/4734ca68-472c-4c29-8456-8ee6fa38eccf_Ben20Evans20speaking20at20mtpcon-e1606734245619.jpg 1175w" sizes="(max-width: 1024px) 100vw, 1024px" /></a><figcaption id="caption-attachment-22133" class="wp-caption-text">Benedict Evans speaking at #mtpcon</figcaption></figure>
<h3>Watch the 2020 #mtpcon Digital Keynotes</h3>
<p>If you weren&#8217;t at <a href="https://www.mindtheproduct.com/mtpcon/digital/" target="_blank" rel="noopener noreferrer">#mtpcon Digital</a> this month where are the above talks took place, or if you were but fancy watching a talk again, we made catching up easy with this release of our keynotes including talks from Mary Poppendieck, Marty Cagan, Asha Haji, and more incredible product leaders.</p>
<p><a href="https://www.mindtheproduct.com/watch-the-mtpcon-digital-2020-keynotes/" target="_blank" rel="noopener noreferrer">Go to post</a></p>
<h3>Prioritisation for Product Managers: Are we Doing it Right?</h3>
<p>We asked 55 Product professionals to share their thoughts and frustrations on the process of prioritisation. In this extended report, discover the top frameworks, challenges, tips on creating a bespoke framework for your team, and share your own thoughts in our open discussion board.<br />
<a href="https://www.mindtheproduct.com/prioritisation-for-product-managers-are-we-doing-it-right/" target="_blank" rel="noopener noreferrer">Go to post</a></p>
<h3>The Impact of Covid on Product Managers and the Products They Build</h3>
<p>Speaking to a number of experienced product professionals, we take a look at how the Covid pandemic has changed product management and whether these changes are likely to be long-lasting, even permanent.</p>
<p><a href="https://www.mindtheproduct.com/the-impact-of-covid-on-product-managers-and-the-products-they-build">Go to post</a></p>
<figure id="attachment_22046" aria-describedby="caption-attachment-22046" style="width: 1024px" class="wp-caption aligncenter"><a href="//wp-content/uploads/2020/11/online-shopping-shutterstock_138594755.jpg"><img loading="lazy" decoding="async" class="wp-image-22046 size-large" src="//wp-content/uploads/2020/11/online-shopping-shutterstock_138594755-1024x699.jpg" alt="clicking a proceed to checkout button" width="1024" height="699" srcset="/wp-content/uploads/2020/11/online-shopping-shutterstock_138594755-1024x699.jpg 1024w, /wp-content/uploads/2020/11/online-shopping-shutterstock_138594755-300x205.jpg 300w, /wp-content/uploads/2020/11/online-shopping-shutterstock_138594755-768x524.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></a><figcaption id="caption-attachment-22046" class="wp-caption-text">As a result of COVID-19, many people are shopping online for the first time (Image: Shutterstock)</figcaption></figure>
<h3>Where Does Product Fit? What&#8217;s Being a CPO Really Like?</h3>
<p>Zoopla’s CPTO Dave Wascha shares his take on the reality of the CPO role, where Product fits within the organisation, what skills product managers need to be successful, and more. Watch the session in full or read on for the top 5 highlights.</p>
<p><a href="https://www.mindtheproduct.com/where-does-product-fit-whats-being-a-cpo-really-like-dave-wascha-tells-all" target="_blank" rel="noopener noreferrer">Go to post</a></p>
<blockquote><p>I really do believe that a lot of people think that somehow all they need to do is become the CPO and suddenly, it’ll be like Steve Jobs laying out vision, approving visions and sitting down with Johnny Ive.<strong> Dave Wascha</strong></p></blockquote>
<h3>How Real Product Teams Make OKRs Work</h3>
<p>Through speaking to practising product managers, we&#8217;ve learned that the use of OKRs is still relatively undeveloped in may businesses. Here we share these finding and more, including a video or a panel discussion about the findings at #mtpcon.</p>
<p><a href="https://www.mindtheproduct.com/how-real-product-teams-make-okrs-work-extended-report" target="_blank" rel="noopener noreferrer">Go to post</a></p>
<h2><a href="https://www.mindtheproduct.com/membership/leader/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="wp-image-21957 aligncenter" src="https://3lsqjy1sj7i027fcn749gutj-wpengine.netdna-ssl.com/wp-content/uploads/2020/10/589ffe7e-a725-44f7-a3b9-ab02c99f3b1e_leader-circle-medium.png" alt="" width="50" height="50" /></a></h2>
<h3>Hiring and Developing Product Managers</h3>
<p>In this exclusive MTP Leader Panel, Kate Leto, Petra Wille and Saielle DaSilva join Emily Tate to share their thoughts on hiring and developing product managers.</p>
<blockquote><p>When I look at the job descriptions now, they just they get under my skin and they make my tummy kind of like tense because they&#8217;re the same types of job descriptions that I applied to, honestly, about 20 years ago, nothing&#8217;s changed. <strong>Kate Leto</strong></p></blockquote>
<p><a href="https://www.mindtheproduct.com/hiring-and-developing-product-managers/?utm_source=Mind+the+Product+Newsletter&amp;utm_campaign=1f1e18d89e-mtp_newsletter_2020_11_23&amp;utm_medium=email&amp;utm_term=0_babd9cfe61-1f1e18d89e-" target="_blank" rel="noopener noreferrer">Go to post</a></p>
<h3>Coming up in December</h3>
<p>There’s plenty going on in December and we don’t want you to miss a thing. For upcoming events visit your dashboard:</p>
<ul>
<li><a href="https://www.mindtheproduct.com/membership/" target="_blank" rel="noopener noreferrer">Prioritised member dashboard</a></li>
<li><a href="https://www.mindtheproduct.com/membership/leader/dashboard/" target="_blank" rel="noopener noreferrer">MTP Leader dashboard</a></li>
</ul>
<p><span style="font-style: italic;">Already a member? Subscribe to our Google calendar to ensure never miss an event (you’ll find the link beneath each event on your dashboard).</span></p>
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core/freeform

Product teams in flux – Pendomonium+#mtpcon roadshow: Berlin

AI in practice at Berlin’s leading companies – Pendomonium+#mtpcon roadshow: Berlin

Product teams in flux – Pendomonium+#mtpcon roadshow: Amsterdam

Product teams in flux – Pendomonium+#mtpcon roadshow: London

What’s next for product management in 2024? Nichole Mace (SVP Product and User Experience, Pendo)

Navigating your product career – Ken Chin (CPO, Spark Networks)

Perspectives from an unconventional CPO – Yuelin Li (CPO, Onfido)

Building a profitable product in the age of AI (Janet Bumpas, Product Advisor)

The future of product management – Trisha Price (CPO, Pendo)

The future of product management in 2024 and beyond (Brian Walsh, SVP Product, Pendo)

November Roundup: Prioritisation, Hiring and Development, OKRs and More

Imogen Schels

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