In this MTP Engage Manchester talk, Dave Wascha, then Chief Product Officer at Moonpig, shares with us some insight on solving customer problems by mapping them out and then looking forward and back in time as they relate to one another.
His key points include:
- Understanding customer problems
- Looking to the left
- How far to the left
Watch the video to see Dave’s talk in full. Or read on for an overview of his key points.
Understanding customer problems
Customer problems can be broken down into component parts or smaller steps. This makes it easier for problems to be mapped. During his time at Travelex, Dave’s team attempted to solve the customer problem of buying things in another country. Initially, Travelex focused on the get step of the currency exchange market …