Look to the Left By Dave Wascha "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs September 09 2020 True customer problems, mapping, mtpengage, mtpengage manchester, Prioritised Members' Content, Video, Mind the Product Mind the Product Ltd 462 Dave Wascha speaks at MTP Engage Manchester Product Management 1.848

Look to the Left By Dave Wascha


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Dave Wascha speaks at MTP Engage Manchester

In this MTP Engage Manchester talk, Dave Wascha, then Chief Product Officer at Moonpig, shares with us some insight on solving customer problems by mapping them out and then looking forward and back in time as they relate to one another.

His key points include:

  • Understanding customer problems
  • Looking to the left
  • How far to the left

Watch the video to see Dave’s talk in full. Or read on for an overview of his key points.

Understanding customer problems

Customer problems can be broken down into component parts or smaller steps. This makes it easier for problems to be mapped. During his time at Travelex, Dave’s team attempted to solve the customer problem of buying things in another country. Initially, Travelex focused on the get step of the currency exchange market …

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