Great User Research (for Non-Researchers) by Steve Portigal "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs May 05 2020 True #mtpcon san francisco, Customer Research, Prioritised Members' Content, research objectives, User Research, Video, Mind the Product Mind the Product Ltd 1051 Product Management 4.204

Great User Research (for Non-Researchers) by Steve Portigal

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Researchers often have concerns about what will happen when “other people” go out and do work with users. But the demand for research far outweighs the supply of researchers, and everyone wins when more people are enabled to do research themselves. At #mtpcon San Francisco, Steve Portigal, Principal at Portigal Consulting, tells us how to quickly level up our research skills as product managers across the lifecycle of a research effort.

Steve tells us how to be more effective in the three main elements of research: planning research, conducting research, and acting on research.

Planning Research

Ultimately, our goal is to learn from interactions with our customers. However, we typically focus on researching only if our product is usable or if people like the thing we’re making. In research we should be looking at broader questions, and proper planning will help ensure we are getting the answers that we need.

What a…

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