Designing for Public Needs in Participatory Ways by Bernise Ang "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs May 05 2020 True #mtpcon singapore, Prioritised Members' Content, product management, Product Management Skills, social challenges, Video, Mind the Product Mind the Product Ltd 1226 Bernise Ang at mtpcon Singapore Product Management 4.904

Designing for Public Needs in Participatory Ways by Bernise Ang


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Bernise Ang at mtpcon Singapore

Bernise Ang, Chief Alchemist at Zeroth Labs, spends her days looking across many disciplines in an attempt to tackle social challenges in an urban context. In this talk from #mtpcon Singapore, Bernise shared some stories from her work in social services to illustrate how product and design thinking can help to uncover opportunities, and the lessons her team learned along the way.

The Brief

In a country well known for its wealth, many people aren’t aware that there is poverty in Singapore. The country’s mix of public housing, social assistance, and a very efficient police force means that homelessness and poverty is mostly invisible. Bernise and her team worked with the Family Service Centre in the low-income Bukit Ho Swee district to uncover how best to serve the community there.

Bernise Ang on stage at...
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