Demystifying Product Strategy by Amy Zima "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs May 05 2021 True #mtpcon, Prioritised Members' Content, Product Strategy, Mind the Product Mind the Product Ltd 573 Product Management 2.292

Demystifying Product Strategy by Amy Zima


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In this November 2020 #mtpcon Digital session, Amy Zima, the Principal Product Manager at Spotify, aims to demystify the process involved in creating a strategy, offering a case study and sharing lessons learned.

Watch the session in full or read on for the highlights.

The word strategy can inspire fear or awe in product managers, says Amy, because they don’t know how to get started. But every product manager can and should articulate a product strategy – you just have to know how to apply key tools that you already possess.

Strategy is not the same as a plan or roadmap, Amy says, rather these come from your strategy: “Strategy comprises the answers to the choices you have in front of you.” She adds that strategy doesn’t have to be perfect, it can change, and product managers should have a product strategy for any level of problem.

Amy asks us to imagine a checko…

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