post

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Everything wrong with the product management job market. And how to fix it

How to price your subscription product: insights and examples

Are you really understanding your users or going through the motions?

5 lessons I learned after conducting 100+ customer interviews

Product Minds: Building ChatPRD – Claire Vo (CPO, LaunchDarkly, ChatPRD)

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Guest Post

Why your vision may be killing your product (and what to do instead)

Internal product

How internal product teams drive growth at Wise

Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

<p>While we build products around personas, there are plenty of reasons why product managers should be looking at the bigger picture. In this ProductTank NZ talk, Saielle DaSilva, Head of User Experience at car buying site <a href="https://www.cazoo.co.uk/" target="_blank" rel="noopener">Cazoo</a>, talks about moving beyond human-centered design.</p>
<p>Watch the video to see her talk in full, or read on for an overview of the key points:</p>
<ul>
<li>Human-centered products</li>
<li>Beyond human-centered design</li>
<li>Building regenerative products</li>
</ul>
<h2>Human-centered products</h2>
<p>Saielle (formerly Eli Montgomery, shared with permission) says that product managers are taught to think of design as something that impacts one persona. She explains that while design may have an impact on, say, Mary, it also affects Stephen, Jamila, Jose, Fernanda, and their ecosystem. Focusing on one persona helps product managers think about their customers, but it also limits their understanding of what else is out there.</p>
<p>Products that are meaningful, delightful, desirable, useful or usable also have a dark side that can make us self-centered, frivolous, addictive, wasteful or thoughtless. Seven of the 10 largest companies in the world are tech companies, so product managers need to be aware that they are the ones shaping the world, how it works, how money moves in it, and how people make decisions.</p>
<h2>Beyond human-centered design</h2>
<p>Human-centered design has put us in a place where we look at just the individual transaction between a single person and a company. Unfortunately, when product managers do this, they are missing out on product strategy and opportunities as well as the environmental and ethical impacts of the products they’re designing.</p>
<p>To fix this, product managers should do two things:</p>
<h5>1. Uncover systems and impacts</h5>
<p>It’s not enough to measure product success at the individual level as human-centered design happens in systems and has system-level consequences. The more something is tailored for the particular likes, dislikes, skills, and needs of a specific target population, the less likely it will be appropriate for others.</p>
<h5>2. Reframe where you measure value</h5>
<p>Products like Uber and Lyft are great for availability and convenience but generate 70% more pollution than the trips they displace. According to Saielle, this isn’t just a moral crisis but also bad business as these ride-sharing and food-delivery services are funded by venture capital. On the individual level, this convenience is great, but it isn’t for the collective.</p>
<h2>Building regenerative products</h2>
<p>The absence of design is a hazardous type of design. If product managers want to see the next century of product management, the world demands better. For product managers to make informed choices about the future and about the structure of products moving forward, there are a few things they can do, including:</p>
<ol>
<li>Following the JEDI framework of justice, equity, diversity, and inclusion;</li>
<li>Use system mapping tools like the Service Blueprint and Journey Map to map how back-end systems connect to customer journeys;</li>
<li>Using system ecology tools to help identify opportunities to optimize and think about the layers at which customers interact with a product, their mindset, how the service gets delivered, and things that would help that service.</li>
</ol>
<p>The key takeaways from this talk are that human-centered products still have their place. Still, ultimately product managers need to consider the future and how to design products that are regenerative, sustainable, empowering, equitable and responsible.</p>
<div class="g g-21"><div class="g-single a-170"><a class="gofollow" data-track="MTcwLDIxLDEsNjA=" href="https://www.pendo.io/pendomonium/"><img decoding="async" src="https://www.mindtheproduct.com/wp-content/uploads/2024/06/MTP-Footer_ad.png" /></a></div></div>

core/freeform

Video

Breaking down misconceptions to create healthier teams by Adrian Howard

Modern-day leadership by Janice Fraser

5 key practices to build a better product, Adam Mullett, ProductTank Perth

Experiment like a boss by Merissa Silk

From opinion-based to evidence-guided product development by Itamar Gilad

A quick look at decision supervision by Lucy Spence

The F words of highly successful product organisations by Saielle DaSilva

Identify and manage imposter syndrome by Phyllis Njoroge

The good, bad, and ugly of OKRs by Jenny Herald

Is your innovation project on track? by Tendayi Viki

Beyond human-centered design by Saielle DaSilva

ProductTank Abu Dhabi

ProductTank Oslo

ProductTank Vilnius

ProductTank Brussels

ProductTank Bristol

ProductTank Birmingham

ProductTank Norwich

ProductTank Brno

ProductTank Cardiff

ProductTank Newcastle Upon Tyne

ProductTank Barcelona

ProductTank Bucharest

ProductTank London

ProductTank Pittsburgh

ProductTank Atlanta

ProductTank Los Angeles

ProductTank Palo Alto

ProductTank Pune

ProductTank Tel Aviv-Yafo

ProductTank Chicago

ProductTank Tokyo

ProductTank Dubai

ProductTank Madison

ProductTank Lagos

#mtpcon @ Pendomonium

ProductTank Brisbane

ProductTank Bonn

ProductTank Des Moines

ProductTank Bochum

ProductTank San Francisco

ProductTank Paris

ProductTank Washington

ProductTank Orlando

ProductTank Köln