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Why your vision may be killing your product (and what to do instead)

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Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

<p>April saw Mind the Product run a focus week on “learning to lead”, a podcast from Pluralsight’s <a href="https://www.linkedin.com/in/hpuxixd/" target="_blank" rel="noopener">Ha Phan</a> on machine learning in discovery, and publish plenty more insightful content besides.</p>
<p>Here’s a recap of our top posts from the past month.</p>
<h2>Measuring the right North Star metric</h2>
<p>Accenture Business Agility and Product Coach Sebastian Straube gave us an article on<a href="https://www.mindtheproduct.com/measuring-the-right-north-star-metric/" target="_blank" rel="noopener"> Measuring the right North Star metric</a>. The article focuses on measuring the right things in order to build successful products. Sebastian examines different types of metrics and provides an actionable framework &#8211; the North Star framework &#8211; that product managers can use to measure the path from customer problem to reaching the product vision. He also takes us through some examples of how this framework might work in specific businesses.</p>
<p><em><a href="https://www.mindtheproduct.com/measuring-the-right-north-star-metric/" target="_blank" rel="noopener">Measuring the right North Star metric</a></em></p>
<h2>You’re not the CEO of anything</h2>
<p>A revisit to Martin Eriksson’s influential post <a href="https://www.mindtheproduct.com/product-managers-not-ceo-anything/" target="_blank" rel="noopener">Product managers — you are not the CEO of anything</a> proved very popular with the product community this month, showing us again how the debate over the scope of the product manager’s role will run and run. In it, Martin explains why he disagrees with Ben Horowitz’s view that product managers are the CEOs of their products. He emphasises that product management is a team sport, and that even product leaders are not CEOs of their products. He says: “You are not Steve Jobs, you are not a <a href="https://www.mindtheproduct.com/netflix-abstracts-team-out-of-product-design/" target="_blank" rel="noopener">lone genius</a> designing a product from your ivory tower. Never forget that as a product leader you are only as good as your team. Setting them up for success and giving them the space and air cover to do their best is ultimately how you and your product will be successful.”</p>
<p><a href="https://www.mindtheproduct.com/sunday-rewind-product-managers-you-are-not-the-ceo-of-anything/"><em>SUNDAY REWIND: Product managers – you are not the CEO of anything</em></a></p>
<h2>Easy ways to engage stakeholders</h2>
<p>An article looking at ways to engage stakeholders was up among our top reads in April. It includes plenty of nuggets of advice from product managers who have experience in getting and keeping their stakeholders engaged. For example, product managers should borrow from tried and tested sales techniques to engage stakeholders, and they should make sure they’re consistent in their communication, even when there’s nothing to say.</p>
<p><em> <a href="https://www.mindtheproduct.com/easy-ways-to-engage-your-stakeholders/" target="_blank" rel="noopener">Easy ways to engage your stakeholders</a></em></p>
<h2>Product management dysfunctions</h2>
<p>A ProductTank London talk from <a href="https://www.linkedin.com/in/benfoster/" target="_blank" rel="noopener">Ben Foster</a>, CPO at <a href="https://www.whoop.com/en-gb/" target="_blank" rel="noopener">Whoop</a>, explaining some of the most common product management dysfunctions and how to solve them was one of the most viewed videos this month. Ben’s talk underlines the importance of a product strategy, and shows how having a product strategy can prevent product management dysfunctions from occurring.</p>
<p><em><a href="https://www.mindtheproduct.com/product-management-dysfunctions-by-ben-foster/" target="_blank" rel="noopener">Product management dysfunctions by Ben Foster</a></em></p>
<h2>Unifying agile processes for product teams</h2>
<p>Case studies are always instructive so it’s heartening to see that a case study from Oliver Borders at AZA Finance on unifying agile processes for product teams was one of our top reads this month. Oliver outlines how product teams are organised, how meetings are structured at AZA Finance and how different types of meetings can benefit your overall product strategy.</p>
<p><em><a href="https://www.mindtheproduct.com/unifying-agile-processes-for-product-teams-a-case-study/" target="_blank" rel="noopener">Unifying agile processes for product teams: a case study</a></em></p>
<p>There’s lots more great content to look forward to in May. To ensure you don’t miss out on a thing, keep your eyes on our <a href="https://www.mindtheproduct.com/" target="_blank" rel="noopener">homepage</a> as well as visiting the <a href="https://www.mindtheproduct.com/membership/leader/dashboard/" target="_blank" rel="noopener">membership dashboard</a>.</p>
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Product Management

LLM workflows for product managers: 3 key takeaways (Niloufar Salehi, Assistant Professor at UC Berkeley) – ProductTank SF

How to survive the next phase of tech – Jonty Sharples (Product and Strategy Consultant)

Transformed: Moving to the product model by Marty Cagan

Product teams in flux – Pendomonium+#mtpcon roadshow: Berlin

AI in practice at Berlin’s leading companies – Pendomonium+#mtpcon roadshow: Berlin

Product teams in flux – Pendomonium+#mtpcon roadshow: Amsterdam

Product teams in flux – Pendomonium+#mtpcon roadshow: London

What’s next for product management in 2024? Nichole Mace (SVP Product and User Experience, Pendo)

“You’re not as competent as you think” 5 lessons from Ken Chin on navigating a product career (CPO, Spark Networks)

April’s top product management content

Eira Hayward

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