In this talk from Product Tank London, I make a case for the crucial role of alignment in product management. In particular, I present the new framework – ‘Auftragsklärung’ – which includes a nicely designed canvas as a tool to structure and guide this intangible process.
‘Autonomy through alignment’ is one of the catchy phases I used to describe that strong product teams expect a high degree of autonomy in how they build their products. But autonomy is not something you can simply claim — it’s something you can only earn through successful alignment with stakeholders, peers and within your team.
In the video, I take you through the before and after scenarios – so what was wrong before using this framework and what effect has it actually had? – and then through the structure of the framework in detail and explain when to use it and how to get started.
Auftragsklärung – a framework for collaborative alignment
The framework was developed by my colleagues & I at XING.com, and we’ve been experimenting with it for over a year now. We aim for clarity and alignment about these core aspects of an initiative:
- Complication — What’s the problem or trigger for this initiative?
- Intent — What do you really, really want to achieve?
- Hypotheses — What must be true so that your output leads to the intended outcome?
- Output — What will you deliver in front of internal or external customers?
- Outcome — Which metric will you use to measure success?
- Sharpening your thinking
- The conversation(s) that will get everybody on the same page.
- … not filling out a canvas!
Also check out this related post on Medium by Arne Kittler, a friend and colleague of mine.