A Guide to Product/Market Fit "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs September 09 2020 True MTP Leader Members' Content, Prioritised Members' Content, Product/Market Fit, Mind the Product Mind the Product Ltd 2882 Planning for product:market fit shutterstock image Product Management 11.528

A Guide to Product/Market Fit

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The term product/market fit was popularised by the lean startup movement a few years ago and tends to be something we glibly trot out when referring to a runaway success or a miserable product failure. But what does it mean? How do we get to it? And what is the product manager’s role in maintaining it?

What is Product/Market Fit?

Marc Andressen first introduced the term in 2007. He called it “the only thing that matters for a new startup” and defined it as “being in a good market with a product that can satisfy that market”.

If product/market fit is the degree to which a product satisfies strong market demand, then it can be measured. A few years ago, Sean Ellis, founder of

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