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Product Management

Three product leaders to learn from at #mtpcon inside Pendomonium

Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.

Imogen Schels

<p>At <a href="https://www.mindtheproduct.com/mtpcon/digital/">#mtpcon Digital </a>2020, we were able to enjoy 18 Breakout Session talks, across three days, from some of the best product people around. We&#8217;ll be releasing them all (weekly, in groups) and in this selection, you&#8217;ll get a better understanding of your users. Check out the videos to gain insights from Joe Leech, Kristen Berman, Alicia Dixon and Steve Portigal.</p>
<p>Below you&#8217;ll find videos for the following:</p>
<ul>
<li><a href="#users">Using Psychology to Supercharge Your Product</a></li>
<li><a href="#behavior">Behavioral Design: How Behavioral Scientists Build Products</a></li>
<li><a href="#physical">Bridging Physical and Digital Products</a></li>
<li><a href="#bridge">User Research for Product Managers<br />
</a></li>
</ul>
<h2 id="users">Using Psychology to Supercharge Your Product</h2>
<p>In this session, <span style="font-weight: bold;">Joe Leech</span> covers how to help businesses to do the things in the right order for the right reasons, focusing on how to use psychology to supercharge your UI.</p>
<p><iframe loading="lazy" src="https://player.vimeo.com/video/440995980" width="760" height="428" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<h5>Check out more from Joe Leech</h5>
<ul>
<li><a href="https://www.mindtheproduct.com/jobs-to-be-done-by-joe-leech/" target="_blank" rel="noopener noreferrer">Jobs to be Done by Joe Leech</a></li>
<li><a href="https://www.mindtheproduct.com/joe-leech-a-scientific-approach-to-product/" target="_blank" rel="noopener noreferrer">A Scientific Approach to Product</a></li>
<li><a href="https://www.mindtheproduct.com/managing-change-joe-leech-on-the-product-experience/" target="_blank" rel="noopener noreferrer">Managing Change – Joe Leech on The Product Experience</a></li>
</ul>
<h2 id="behavior">Behavioral Design: How Behavioral Scientists Build Products</h2>
<p>So often, we make products only to discover that they’re not what our customers really wanted – despite customer research. In her session, <span style="font-weight: bold;">Kristen Berman </span>discussed why, so often, there’s a big gap between intention and action in our users, and how this presents in our research.</p>
<p><iframe loading="lazy" src="https://player.vimeo.com/video/440965239" width="760" height="428" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<h5>Check out more from Kristen Berman</h5>
<ul>
<li><a href="https://www.mindtheproduct.com/good-behavioral-product-manager-bad-behavioral-product-manager/" target="_blank" rel="noopener noreferrer">Good Behavioral Product Manager, Bad Behavioral Product Manager</a></li>
<li><a href="https://www.mindtheproduct.com/how-to-design-products-using-behavioral-science/" target="_blank" rel="noopener noreferrer">How to Design Products Using Behavioral Science</a></li>
</ul>
<h2 id="physcial">Bridging Physical and Digital Products</h2>
<p>In this session, <span style="font-weight: bold;">Alicia Dixon</span> leads a fascinating discussion about bridging the gap between physical and digital when building products.</p>
<p><iframe loading="lazy" src="https://player.vimeo.com/video/441010606" width="760" height="428" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<h5>Check out more from Alicia Dixon</h5>
<ul>
<li><a href="https://www.mindtheproduct.com/product-in-the-enterprise-alicia-dixon-on-the-product-experience/" target="_blank" rel="noopener noreferrer">Product In The Enterprise – Alicia Dixon on The Product Experience</a></li>
</ul>
<h2 id="bridge">User Research for Product Managers</h2>
<p><span style="font-weight: bold;">Steve Portigal</span> explores the many and varied factors that might be enabling or blocking good research. He starts by asking the audience: “What are the factors that enable or disable research?” and then explores a few key aspects.</p>
<p><iframe loading="lazy" src="https://player.vimeo.com/video/440984033" width="760" height="428" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<h5>Check out more from Steve Portigal</h5>
<ul>
<li><a href="https://www.mindtheproduct.com/great-user-research-for-non-researchers-by-steve-portigal/" target="_blank" rel="noopener noreferrer">Great User Research (for Non-Researchers)</a></li>
</ul>
<p><a class="button btn btn-primary" href="https://mindtheproduct.typeform.com/to/LJ4X2S?source=understandingusers" target="_blank" rel="noopener noreferrer">Rate this Article</a></p>
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Product Management Conference

Product teams in flux – Pendomonium+#mtpcon roadshow: Berlin

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AI in practice at London’s leading companies – Pendomonium+#mtpcon roadshow: London

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Understanding Users: Learnings from the #mtpcon Session Speakers

Imogen Schels

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