post

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Career

Breaking into product management: A practical guide for aspiring product professionals

Leadership

Leading with Fear, Vision, and Taste: Our lessons from the Mind the Product Leadership Forum

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

How to craft a product vision: Ebi Atawodi at #mtpcon London 2025 (Director of Product, YouTube)

What we learned at #mtpcon London 2025

Are you struggling with SQL? AI can give you analytics superpowers

Claude in the Google Cloud while OpenAI tops 400m users: AI news roundup

The best resources for product managers in 2025

Digital consultant working on the future of journalism, social media, mobile/online strategy and product management training. Formerly Controller Future Media and Head of Product Development at BBC News.

Nic Newman

<p><img loading="lazy" decoding="async" alt="Nic Newman" src="http://mindtheproduct.com/wp-content/uploads/2011/03/nic_newman-226x300.jpg" title="Nic Newman" class="alignleft" width="226" height="300" />Product management is a nascent and little understood role within many media companies, and I was commissioned by the BBC to research the state of product management in media drawing on specific BBC projects and consulting companies such as Channel 4 Television, the New York Times, the Financial Times, The Guardian News &#038; Media, YouTube, Huddle and Mobile IQ, looking at the role of the product manager in the creation of successful digital products and services. This report highlights a number of key trends and conclusions which will be of interest to practitioners and observers alike:</p>
<p>The role of product management is being taken increasingly seriously by media companies. More and more companies are raising the profile of product leaders to the top table, rather than defining product management as a subset of technology or marketing.1</p>
<p>Elsewhere, product management remains in a state of creative tension with other groups. Understanding of the role is patchy at best and battles for control persist variously with editorial, user experience and design or technology. This can be at the expense of successful products and the self‐ esteem of product managers.</p>
<p>The introduction of agile development methodologies is helping to clarify the role of product managers in many organisations. Agile has made more visible the need for a product owner, who can represent audiences and stakeholders. It also provides a commonly understood framework for the wider product development lifecycle including proposition development and testing.</p>
<p>At a detailed level, the role and responsibilities of a product manager vary widely. There is little consistency in job descriptions or use of common terminology or process. In this respect, digital product management in the UK lags behind practice in the US and Silicon Valley in particular.</p>
<p>Partly as a result of the above, there is a strong desire in many parts of the industry ‐ particularly in traditional media companies ‐ for better training and skill development – as well as forums to drive common standards.</p>
<div class="video">
<div style="width:600px;margin:0 auto;">
<iframe loading="lazy" src="https://docs.google.com/viewer?url=www.mindtheproduct.com%2Fassets%2Fproduct_mgt_report.pdf&#038;embedded=true" width="600" height="780" style="border: none;"></iframe>
</div>
</div>

core/freeform

What is Product Management?

Interpreting the product Venn Diagram with Matt LeMay and Martin Eriksson

Why Product Management Should not be Responsible for Project Management

20 years of product management in 25 Minutes by Dave Wascha

The Evolution of a Product Manager – Josh McWilliam

Product Management Tools in Everyday Life – Oisin Zimmermann (ProductTank Oslo)

The Importance of Listening to Your Customers by David Cancel

Finding “Product-Me” Fit

Product, management, and communication by Andreas Thorsheim

Product Management Fundamentals

How to avoid screwing up technology (and how product managers can help)

The State of Product Management

ProductTank Barcelona

ProductTank Buenos Aires

ProductTank Bangalore

ProductTank Hyderabad

ProductTank Chandigarh

ProductTank Köln

ProductTank Norwich

ProductTank Santiago

ProductTank Bangkok

ProductTank Cluj-Napoca

ProductTank Heidelberg

ProductTank Manchester

ProductTank Newcastle Upon Tyne

ProductTank London

ProductTank Philadelphia

ProductTank Jacksonville

ProductTank Chicago

ProductTank Reston

ProductTank Brisbane

ProductTank Edinburgh

ProductTank Valencia

ProductTank Paris

ProductTank Exeter

ProductTank Birmingham

ProductTank Porto

ProductTank Raleigh

ProductTank Phoenix

ProductTank San Francisco

ProductTank Hong Kong

ProductTank Prague

ProductTank Bratislava

ProductTank New York

ProductTank Kansas City

ProductTank Orlando

ProductTank Dallas

ProductTank Tokyo

ProductTank Madrid

ProductTank Leeds

ProductTank Zürich

ProductTank Perth

ProductTank Richmond

ProductTank Charlotte

ProductTank Bogotá

ProductTank Seattle

ProductTank Madison

ProductTank Singapore

ProductTank Portland

ProductTank Los Angeles

ProductTank Des Moines

ProductTank Bucharest

ProductTank Bielefeld

ProductTank Malmö

ProductTank Canberra

The State of Product Management

Nic Newman

Read more

Comments