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Three product leaders to learn from at #mtpcon inside Pendomonium

Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller <em>Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams</em> (O'Reilly, 2017).

Martin Eriksson

<p>Whether it’s at one of our conferences or meetups, we host events in over 200 cities around the world and love to invite product people to take the stage, share their insights, and push our craft forward. This year we published 102 videos and you watched a staggering 920 days of video on Mind the Product. If you have 55 hours spare <a href="https://www.mindtheproduct.com/category/video/">I highly recommend watching them all</a>, but if you don’t &#8211; here are the top 10 talks we published this year as voted by your views:</p>
<h3>1. <a href="https://www.mindtheproduct.com/how-to-write-okrs-that-dont-suck-by-adrian-howard/" target="_blank" rel="noopener noreferrer">How to Write OKRs That Don’t Suck by Adrian Howard</a></h3>
<p>Over the years, consultant, coach and trainer Adrian Howard has seen many organisations attempt to implement Objectives and Key Results (OKRs), generally in response to a sense that “everything is wrong” and with a hopeful attitude of “these seem simple and clear”. In this MTP Engage Manchester talk, he explains how to write OKRS that, in his words, “don’t suck”.</p>
<h3>2. <a href="https://www.mindtheproduct.com/stuck-in-the-middle-mastering-stakeholder-management-by-emily-tate/" target="_blank" rel="noopener noreferrer">Stuck in the Middle: Mastering Stakeholder Management by Emily Tate</a></h3>
<p>In this MTP Engage Manchester talk, our Managing Director Emily Tate describes how, as product people, we often find ourselves stuck in the middle of difficult negotiations, and while making everyone happy isn’t our goal, mastering stakeholder management is key to building successful products.</p>
<h3>3. <a href="https://www.mindtheproduct.com/leveling-up-in-the-product-world-by-asha-haji/" target="_blank" rel="noopener noreferrer">Leveling Up in the Product World by Asha Haji</a></h3>
<p>In her ProductTank London talk, Asha Haji, COO at Founders Academy explains how to treat your product management career like a video game and teaches us how to level up in the product world in the process.</p>
<h3>4. <a href="https://www.mindtheproduct.com/creating-consistency-within-the-chaos-of-roadmapping-by-rohini-pandhi/" target="_blank" rel="noopener noreferrer">Creating Consistency Within the Chaos of Roadmapping by Rohini Pandhi</a></h3>
<p>The process of building products can be challenging and needs to be iterated on as much as the product itself. In this ProductTank San Francisco talk, Rohini Pandhi, Product Manager at Square, shares her thoughts on roadmapping and its role in the product process.</p>
<h3>5. <a href="https://www.mindtheproduct.com/how-to-train-your-hippo-by-ozlem-yuce/" target="_blank" rel="noopener noreferrer">How to Train Your Hippo By Ozlem Yuce</a></h3>
<p>In this MTP Engage Manchester talk, Ozlem Yuce, Chief Product Officer at Agile at Heart gives us some insight on how we can better deal with the Highest Paid Person’s Opinion (HiPPO) in our organizations. She explains why the HiPPO can be so damaging and what to do about it as a product person.</p>
<h3>6. <a href="https://www.mindtheproduct.com/every-problem-is-a-people-problem-by-christian-idiodi-2/" target="_blank" rel="noopener noreferrer">Every Problem is a People Problem by Christian Idiodi</a></h3>
<p>In this #mtpcon Digital 2020 keynote, Christian Idiodi, Partner at SVPG, explains why problems within organisations are people problems, and what leaders can do to tackle them.</p>
<h3>7. <a href="https://www.mindtheproduct.com/product-positioning-by-april-dunford/" target="_blank" rel="noopener noreferrer">Product Positioning by April Dunford</a></h3>
<p>In this #mtpcon Digital 2020 keynote, April Dunford, author of Obviously Awesome, answers the key question: “How do we beat our competitors?” emphasising the importance of product positioning and outlining a battleplan-like methodology, showing how to fight fights you can win, turn competitor strengths to weaknesses, and how to justify why your product is the priority.</p>
<h3>8. <a href="https://www.mindtheproduct.com/how-successful-product-people-develop-by-shaun-russell/" target="_blank" rel="noopener noreferrer">How Successful Product People Develop by Shaun Russell</a></h3>
<p>In this November 2020 #mtpcon Digital talk, Product Coach Shaun Russell uses real-life examples to illustrate how product people learn and reveals why it is that some product managers develop faster than others.</p>
<h3>9. <a href="https://www.mindtheproduct.com/lessons-from-a-product-champion-by-mary-poppendieck/" target="_blank" rel="noopener noreferrer">Lessons from a Product Champion by Mary Poppendieck</a></h3>
<p>In this November 2020 #mtpcon Digital keynote, Mary Poppendieck, author of Lean Software Development and three other bestsellers, shares the most important lessons she learned as a Product Champion at 3M in the 80s and 90s.</p>
<h3>10. <a href="https://www.mindtheproduct.com/all-these-worlds-are-yours-by-cennydd-bowles/" target="_blank" rel="noopener noreferrer">All These Worlds Are Yours by Cennydd Bowles</a></h3>
<p>In this November 2020 #mtpcon Digital keynote, Cennydd Bowles, Designer and Author of Future Ethics, highlighted how, as an industry, we will not survive the 21st century with the over-quantified methods of the 20th and must prioritise ethical practice as a fundamental part of the product process.</p>
<p>From #mtpcon to ProductTank and covering everything from OKRs to product positioning and ethics, 2020&#8217;s top product talks show just how broad our discipline is &#8211; and how much we can all learn from each other.</p>
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The 10 Product Talks You Should Have Watched in 2020

Martin Eriksson

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