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Three product leaders to learn from at #mtpcon inside Pendomonium

Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller <em>Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams</em> (O'Reilly, 2017).

Martin Eriksson

<p>Every week we curate the best product and design content from across the internet into our weekly product management newsletter <a href="https://www.mindtheproduct.com/membership/compare/" target="_blank" rel="noopener noreferrer">Prioritised</a>. Here are the top 10 most clicked articles (and a bonus 11th because it seemed relevant this year!) from the 408 links featured in this year’s 51 newsletters to date — 10 articles that clicked with your peers so much you should definitely read them as well.</p>
<h3>1. Adopting the “Spotify Model”</h3>
<p>Think you can keep your good old matrix organisation and simply rename it to &#8220;The Spotify Model&#8221;? Do you think this makes you a front-runner? Well think again.<br />
<a href="https://medium.com/serious-scrum/you-want-to-adopt-the-spotify-model-i-dont-think-it-means-what-you-think-it-means-7df4316081f" target="_blank" rel="noopener noreferrer">I don’t think it means what you think it means</a><br />
<small>[MEDIUM]</small></p>
<h3>2. How to Ship Outcomes, Not Just Features</h3>
<p>To fully understand how to shift to shipping outcomes it’s important to understand the steps of cause and effect that culminate in positive outcomes for the business.<br />
<a href="https://www.intercom.com/blog/outcomes-vs-features/" target="_blank" rel="noopener noreferrer">But are all efforts the same?</a><br />
<small>[INTERCOM]</small></p>
<h3>3. When OKRs are a Waste of Time</h3>
<p>After many years of being a very vocal advocate for the OKR (Objectives and Key Results) technique, in the majority of companies Marty Cagan meets, he has stopped recommending the practice.<br />
<a href="https://svpg.com/team-objectives-overview/" target="_blank" rel="noopener noreferrer">Most companies are not set up for OKRs</a><br />
<small>[SVPG]</small></p>
<h3>4. How to Run 10x Better Product Discovery Brainstorms</h3>
<p>So you need some new ideas for new products or new product features? You round up your most creative colleagues, some post its and sharpies, some great snacks and … ta-da… the magic just happens! Right?<br />
<a href="https://medium.com/product-management-and-innovation/how-to-run-10x-better-product-discovery-brainstorms-e3816744f1cb" target="_blank" rel="noopener noreferrer">Not quite that simple</a><br />
<small>[MEDIUM]</small></p>
<h2>5. The GIST Framework</h2>
<p>Stakeholders who live in the waterfall world think they can predict everything. The agile product team believes that if they keep on pushing small increments then everything will be okay.<br />
<a href="https://www.mindtheproduct.com/the-gist-framework-by-itamar-gilad/" target="_blank" rel="noopener noreferrer">Overcoming planning delusions</a><br />
<small>[MIND THE PRODUCT]</small></p>
<h3>6. Strategic Thinking Skills for Product Managers</h3>
<p>Strategic thinking is one of the most important skills in helping you advance your career but it’s certainly not an easy skill to master. We’ve gathered some advice from the community in an attempt to offer some clarity.<br />
<a href="https://www.mindtheproduct.com/strategic-thinking-skills-for-product-managers/" target="_blank" rel="noopener noreferrer">Make it a habit</a><br />
<small>[MIND THE PRODUCT]</small></p>
<h3>7. Three Things Product Managers can do to Serve Their Teams Better</h3>
<p>As product managers we often question the value we bring to our teams; are we helping here or are we just stepping on toes? So what are the areas where product managers can add value to better serve their team?<br />
<a href="https://www.mindtheproduct.com/3-things-product-managers-can-do-to-serve-their-teams-better/" target="_blank" rel="noopener noreferrer">Be the oil, not the glue</a><br />
<small>[MIND THE PRODUCT]</small></p>
<h3>8. Spotify vs Fitbit</h3>
<p>There’s a lot of talk today about focusing on outcomes, but here’s a chance for people to see quite clearly the difference between output and outcomes.<br />
<a href="https://svpg.com/spotify-vs-fitbit/" target="_blank" rel="noopener noreferrer">The importance of empowered teams</a><br />
<small>[SVPG]</small></p>
<h3>9. Failed #SquadGoals</h3>
<p>A product manager at Spotify shares how their infamous squad model failed Spotify and it will fail your company too.<br />
<a href="https://www.jeremiahlee.com/posts/failed-squad-goals/" target="_blank" rel="noopener noreferrer">&#8220;People have really struggled to copy something that didn’t really exist&#8221;</a><br />
<small>[JEREMIAH LEE]</small></p>
<h3>10. OKRs in the Real World</h3>
<p>The Objectives and Key Results framework (OKRs) can be a powerful tool when understood and applied correctly &#8211; so why do so many teams struggle with them?<br />
<a href="https://www.mindtheproduct.com/how-real-product-teams-make-okrs-work-extended-report/" target="_blank" rel="noopener noreferrer">How Real Product Teams Make OKRs Work</a><br />
<small>[MIND THE PRODUCT]</small></p>
<h3>11. How to Use OKRs During the COVID-19 Outbreak</h3>
<p>Companies are seeing different levels of impact from the outbreak, from total disruption of their business models to being too early to tell. But everyone is dealing with unprecedented levels of uncertainty.<br />
<a href="https://felipecastro.com/en/blog/okr-coronavirus/" target="_blank" rel="noopener noreferrer">Outcome-based planning in periods of uncertainty</a><br />
<small>[FELIPE CASTRO]</small></p>
<h2>Receive Articles Like This Every Monday</h2>
<p>If you&#8217;re keen to ensure that great articles like this end up in your inbox every Monday, be sure to check out <a href="https://www.mindtheproduct.com/membership/compare/" target="_blank" rel="noopener noreferrer">Mind the Product membership</a>. As a <a href="https://www.mindtheproduct.com/membership/compare/" target="_blank" rel="noopener noreferrer">Prioritised member</a>, you&#8217;ll receive our curated weekly newsletter containing the very best product content from all over the web &#8211; we do the hard work, so you don&#8217;t have to!</p>
<p>&nbsp;</p>
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