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Overcoming the 20% feature usage challenge

Product Management

Three product leaders to learn from at #mtpcon inside Pendomonium

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

<p>This week&#8217;s Sunday Rewind takes us back a few years to an article from Juan Jose Ramirez that unpicks our approach to product design and suggests a design methodology that product managers may find useful to add to their workflow.</p>
<p>The author says that most product professionals start with a high-end design for their product and jump directly into wireframing. Then they run those wireframes past potential users and then iterate based on the feedback they get from them.</p>
<p><a href="https://www.mindtheproduct.com/tag/sunday-rewind/" target="_blank" rel="noopener">Discover more insights from our Sunday Rewind series.</a></p>
<p>He says: “The problem with this approach is that they’re not showing the users the intrinsic solution. They’re just assuming that their implementation is the correct solution and they’re missing a world of user feedback by doing this.”</p>
<p>Juan Jose Ramirez’ methodology has five stages &#8211; understand, observe, visualise and predict, evaluate and refine, and define.</p>
<p>He says: “After completing the five-stage process you will have a document that is an invaluable prototyping asset.”</p>
<p>Read the full article <a href="https://www.mindtheproduct.com/stop-thinking-about-user-interface-a-product-approach-for-designing-products-of-the-future/" target="_blank" rel="noopener">Stop Thinking About User Interface: A Product Approach for Designing Products of the Future</a></p>
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Product Management Skills

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How to find out what your customers want by Janet Bumpas

All product management should be focused on growth by Partho Ghosh

Product, dance, and pockets of brilliance by Pippa Topp

A quick look at decision supervision by Lucy Spence

Identify and manage imposter syndrome by Phyllis Njoroge

SUNDAY REWIND: Stop thinking about the user interface

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SUNDAY REWIND: Stop thinking about the user interface

Eira Hayward

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