As our Roadmapping Focus Week draws to a close, we have decided to close on this epic #mtpcon San Francisco talk where C. Todd Lombardo takes on a topic that is emotional to most of us as product managers – the product roadmap.
C. Todd explains that a roadmap is more about communicating your product strategy than it is about communicating features and dates. It is a statement of intent and direction – like a literal road map for travelling, it states a destination we’re headed towards and provides options of a path to get there.
Product management is not project management. We have to separate the outputs in a release plan from the outcomes we want to drive in our roadmap, and as product managers, those outcomes are much more important. Because at the end of the day, you might finish a project or a sprint, but your product is never done.