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Mind the Product

Guest Post

Overcoming the 20% feature usage challenge

Product Management

Three product leaders to learn from at #mtpcon inside Pendomonium

Louron serves as the Editor at Mind the Product, bringing nearly a decade of experience in editorial positions across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or Twitter.

Louron Pratt

<p>As our Roadmapping Focus Week draws to a close, we have decided to close on this epic #mtpcon San Francisco talk where C. Todd Lombardo takes on a topic that is emotional to most of us as product managers – <span style="text-decoration: underline;"><a href="https://www.mindtheproduct.com/category/product-roadmap/" target="_blank" rel="noopener">the product roadmap</a></span>.</p>
<p>C. Todd explains that a roadmap is more about communicating your product strategy than it is about communicating features and dates. It is a statement of intent and direction – like a literal road map for travelling, it states a destination we’re headed towards and provides options of a path to get there.</p>
<figure style="width: 1600px" class="wp-caption alignnone"><img loading="lazy" decoding="async" src="//wp-content/uploads/2022/02/1003c816-6306-4168-ad60-8c81ef4b699c_C-Todd-Lombardo-on-stage-at-mtpcon-sf-2018.jpeg" alt="" width="1600" height="1066" /><figcaption class="wp-caption-text">C. Todd speaking at #mtpcon San Francisco</figcaption></figure>
<p>Product management is not project management. We have to separate the outputs in a release plan from the outcomes we want to drive in our roadmap, and as product managers, those outcomes are much more important. Because at the end of the day, you might finish a project or a sprint, but your product is never done.</p>
<p>Read <span style="text-decoration: underline;"><a href="https://www.mindtheproduct.com/roadmaps-are-dead-long-live-roadmaps-by-c-todd-lombardo/" target="_blank" rel="noopener">Roadmaps are Dead! Long Live Roadmaps! by C. Todd Lombardo in full</a></span> and <span style="text-decoration: underline;"><a href="https://www.mindtheproduct.com/category/product-roadmap/" target="_blank" rel="noopener">catch up on all the content in our Roadmapping Focus Week</a></span>.</p>
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Product Roadmap

Placing product bets on your roadmap by Indicative

Perfecting product roadmaps with Janna Bastow

Why roadmaps don’t matter (that much) by Stephen Culligan

Lessons learned in building product roadmaps by Jen Taylor

A designer, a product manager, and an engineer walk into a bar…by Karishma Irani

How to avoid turning your product into a feature factory by Ravi Kumar Sapata

How to adapt to unforeseen circumstances that influence your product by Patryk Pawlikowski

SUNDAY REWIND: Roadmaps are Dead! Long Live Roadmaps! by C. Todd Lombardo

Louron Pratt

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