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Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

<p>This week’s Sunday Rewind takes us back to a 2022 post from Finnish product designer <a href="https://www.linkedin.com/in/lassial/?originalSubdomain=fi" target="_blank" rel="noopener">Lassi Liikkanen</a> that runs through five steps to getting engaged with product strategy.</p>
<p>The first step is to digest the business strategy, says Lassi. This means starting with observations of what pieces of strategy are offered “top-down” from the rest of the organisation and looking at how the company is organised &#8211; hierarchies, amount of autonomy and so on.</p>
<p>Next you should establish the product vision. Says Lassi: “Vision is intended to be a more stable element than strategy because navigating to the goal of your vision will likely be a long journey that requires several adjustments—revisions of strategy—on the way. Strategy will likely be updated every year or two, vision less frequently.”</p>
<p>The next step is to set the base ingredients for the product strategy.</p>
<p>Step four is to focus, and Lassi runs through some examples of how to proceed with this.Finally you should put the strategy into practice and assess its success.</p>
<p>He concludes by saying that product strategy work is about securing product success by making sure you are focused on doing the most important things.</p>
<p>Read the original article in full: <span style="text-decoration: underline;"><a href="https://www.mindtheproduct.com/product-strategy-for-beginners-part-2/" target="_blank" rel="noopener">Product strategy for beginners, Part 2</a></span></p>
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SUNDAY REWIND: Product strategy for beginners, Part 2

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SUNDAY REWIND: Product strategy for beginners, Part 2

Eira Hayward

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