Think about the products you use every day. How do they make you feel? My guess is that if they don’t make you feel anything at all, they’re unlikely to be products you use on a regular basis or products you enjoy using. This is an idea explored by Terry Cordeiro in his post, Product design: Let’s get emotional.
This Sunday Rewind, we travel back to 2018 when Terry suggested a variety of ways for us to ‘get emotional’ when designing our products. This, he tells us, is so important if we hope to impact our users and the decisions they make.
In order to create products and experiences that create emotional value, Terry suggests we should be focusing on designing products that create positive emotional connections with our customers. In particular, the way our customers think, learn, solve problems, make decisions, and simply consume information needs to be embedded into our product design.
Read Product Design: Let’s get Emotional in full today and watch other episodes in our Sunday Rewind series.